Customer engagement: exploring customer relationships beyond purchase.

Cited by (1,001)

Items 101–200 of 1,001

1. An integrated model of social media brand engagement
   Mar Gómez, Carmen Lopez, Arturo Molina · 2019 · Computers in Human Behavior
2. The customer engagement ecosystem
   Ewa Masłowska, Edward Carl Malthouse, Tom Collinger · 2016 · Journal of Marketing Management
3. How to engage customers in co-creation: customers’ motivations for collaborative innovation
   Teresa Fernandes, Pedro Remelhe · 2015 · Journal of Strategic Marketing
4. Evidence that user-generated content that produces engagement increases purchase behaviours
   Edward Carl Malthouse, Bobby J. Calder, Su Jung Kim, Mark Vandenbosch · 2016 · Journal of Marketing Management
5. Conceptualising and measuring social media engagement: A systematic literature review
   Mariapina Trunfio, Simona Rossi · 2021 · Italian Journal of Marketing
6. Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement
   Julia Marbach, Cristiana Raquel Lages, Daniel Nunan · 2016 · Journal of Marketing Management
7. The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
   Mohamed Abou‐Shouk, Mohammad S.A. Soliman · 2021 · Journal of Destination Marketing & Management
8. Antecedents of brand love in online network-based communities. A social identity perspective
   Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto Pastore · 2015 · Journal of Product & Brand Management
9. Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
   Shu‐Chuan Chu, Che-Hui Lien, Yang Cao · 2018 · International Journal of Advertising
10. UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
    Maria Amélia Machado Carvalho, Teresa Fernandes · 2018 · The Journal of Marketing Theory and Practice
11. The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
    Rocío Huerta-Álvarez, J. Cambra-Fierro, M. Fuentes-Blasco · 2020 · Journal of Destination Marketing & Management
12. Digital ecosystem and consumer engagement: A socio-technical perspective
    Anna Morgan‐Thomas, Laurence Dessart, Cleopatra A. Veloutsou · 2020 · Journal of Business Research
13. Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
    Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey · 2018 · Spanish Journal of Marketing - ESIC
14. How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
    Guo, Jia, Li, Yu, Xu, Yujing, Zeng, Kai · 2021 · Frontiers in Psychology
15. The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
    Janne Hepola, Heikki Karjaluoto, Anni Hintikka · 2017 · Journal of Product & Brand Management
16. Investigating the effects of tourist engagement on satisfaction and loyalty
    Seyyed Mostafa Rasoolimanesh, Shuhaida Md Noor, Florian Schuberth, Mastura Jaafar · 2019 · Service Industries Journal
17. Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
    Brian A. Vander Schee, James W. Peltier, Andrew J. Dahl · 2020 · Journal of Research in Interactive Marketing
18. How stories generate consumer engagement: An exploratory study
    Laurence Dessart, Valentina Pitardi · 2019 · Journal of Business Research
19. Athlete branding via social media: examining the factors influencing consumer engagement on Instagram
    Jason P. Doyle, Yiran Su, Thilo Kunkel · 2020 · European Sport Management Quarterly
20. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices
    Kate Organ, Nicole Koenig-Lewis, Adrian J Palmer, Jane Probert · 2014 · Tourism Management
21. The transpiring journey of customer engagement research in marketing
    J. Islam, Z. Rahman · 2016 · Management Decision
22. FsQCA versus regression: The context of customer engagement
    David Marius Gligor, Sıddık Bozkurt · 2019 · Journal of Retailing and Consumer Services
23. Customer engagement, customer equity and repurchase intention in mobile apps
    Mia Hsiao-Wen Ho, Henry F.L. Chung · 2020 · Journal of Business Research
24. How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
    Waqar Nadeem, Teck Ming Tan, Mina Tajvidi, Nick Hajli · 2021 · Technological Forecasting and Social Change
25. Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
    Jamid Ul Islam, Zillur Rahman · 2016 · Journal of Global Fashion Marketing
26. An experiential model of consumer engagement in social media
    Wondwesen Tafesse · 2016 · Journal of Product & Brand Management
27. Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration
    Raouf Ahmad Rather · 2018 · Journal of Global Marketing
28. Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?
    Shuai Yang, Shan Lin, Jeffrey R. Carlson, William T. Ross · 2016 · Journal of Marketing Management
29. Social media, customer engagement, and sales organizations: A research agenda
    Raj Agnihotri · 2020 · Industrial Marketing Management
30. Engagement in digital interventions.
    Nahum-Shani, Inbal, Shaw, Steven D., Carpenter, Stephanie M., Murphy, Susan A., Yoon, Carolyn · 2022 · American Psychologist
31. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
    Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K.S. Leung, Mohamad-Noor Salehhuddin Sharipudin · 2021 · Journal of Retailing and Consumer Services
32. Antecedents and consequences of customer engagement in online brand communities
    Tommy K. H. Chan, Xiabing Zheng, Christy M.K. Cheung, Matthew Lee, Zach W. Y. Lee · 2014 · Journal of Marketing Analytics
33. The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship
    Rakhi Thakur · 2019 · European Journal of Marketing
34. Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
    Apiradee Wongkitrungrueng, Lokweetpun Suprawan · 2023 · International Journal of Human-Computer Interaction
35. City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement
    Constantinos‐Vasilios Priporas, Nikolaos D. Stylos, Irene Eirini Kamenidou · 2019 · Journal of Business Research
36. Consumer-based approach to customer engagement – The case of luxury brands
    Catherine Prentice, Sandra María Correia Loureiro · 2018 · Journal of Retailing and Consumer Services
37. Being engaged is a good thing: Understanding sustainable consumption behavior among young adults
    Selma Kadić‐Maglajlić, Maja Arslanagić-Kalajdžić, Milena Micevski, Jasmina Dlačić, Vesna Žabkar · 2019 · Journal of Business Research
38. How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences
    Calder, Bobby J., Isaac, Mathew S., Malthouse, Edward C. · 2016 · Journal of Advertising Research
39. To share and protect: Using regulatory focus theory to examine the privacy paradox of consumers’ social media engagement and online privacy protection behaviors
    Mosteller, Jill, Poddar, Amit · 2017 · Journal of Interactive Marketing
40. Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness
    Mengjia Gao, Lin Huang · 2021 · Journal of Retailing and Consumer Services
41. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
    Julia Schamari, Tobias Schaefers · 2015 · Journal of Interactive Marketing
42. Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
    Ricardo Godinho Bilro, Sandra María Correia Loureiro, João Guerreiro · 2018 · Journal of Hospitality Marketing & Management
43. Brand engagement in self‐concept and consumer engagement in social media: The role of the source
    Christina Giakoumaki, Areti Krepapa · 2019 · Psychology and Marketing
44. Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis
    Garima Gupta, Komal Singharia · 2021 · Vision The Journal of Business Perspective
45. The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI
    Gerlich, Michael · 2023 · Administrative Sciences
46. Online relationship marketing and customer loyalty: a signaling theory perspective
    Sheena Lovia Boateng · 2018 · International Journal of Bank Marketing
47. Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers
    June-Hyuk Kwon, Seung-Hye Jung, Hyun-ju Choi, Joonho Kim · 2020 · Journal of Product & Brand Management
48. Strategic customer engagement marketing: A decision making framework
    Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, Christian Andrew Hinsch · 2018 · Journal of Business Research
49. Driving consumer–brand engagement and co-creation by brand interactivity
    Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Mauro José de Oliveira · 2020 · Marketing Intelligence & Planning
50. Benefitting from virtual customer environments: An empirical study of customer engagement
    Tibert Verhagen, Erik Swen, Frans Feldberg, Jani Merikivi · 2015 · Computers in Human Behavior
51. Enhancing customer relationships with retail service brands
    Kevin Kam Fung So, Ceridwyn King, Beverley Sparks, Ying Wang · 2016 · Journal of service management
52. Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
    Manpreet Gill, Shrihari Sridhar, Rajdeep Grewal · 2017 · Journal of Marketing
53. Social customer relationship management: An integrated conceptual framework
    Senika Dewnarain, Haywantee Rumi Ramkissoon, Felix Mavondo · 2018 · Journal of Hospitality Marketing & Management
54. Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory
    Hye-Yoon Choi, Hwansuk Chris Choi · 2018 · Journal of Travel Research
55. Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement
    Raouf Ahmad Rather, Linda D. Hollebeek, Tan Vo‐Thanh, Haywantee Rumi Ramkissoon, Anu Leppiman, Dale L. Smith · 2022 · Journal of Consumer Behaviour
56. Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
    Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K.S. Leung, Hiram Ting · 2020 · Australasian Marketing Journal (AMJ)
57. Drivers of brand community engagement
    Jitender Kumar, Vikas Kumar · 2019 · Journal of Retailing and Consumer Services
58. Social media influencers and consumer engagement: A review and future research agenda
    Bandinee Pradhan, Kaushal Kishore, Nilesh P. Gokhale · 2023 · International Journal of Consumer Studies
59. Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
    Urška Tuškej, Klement Podnar · 2017 · Journal of Product & Brand Management
60. The effects of service quality and consumer-brand value congruity on hospitality brand loyalty
    Raouf Ahmad Rather, Mark Anthony Camilleri · 2019 · Anatolia
61. The effects of psychological ownership and TAM on social media loyalty: An integrated model
    Qun Zhao, Chun-Der Chen, Jinlong Wang · 2016 · Telematics and Informatics
62. Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest
    Xiao‐Liang Shen, Yangjun Li, Yongqiang Sun, Zhenjiao Chen, Feng Wang · 2018 · Information & Management
63. Social media, customer engagement and advocacy
    C.M. Sashi, Gina Brynildsen, Anil Bilgihan · 2019 · International Journal of Contemporary Hospitality Management
64. Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
    Jana Bowden, Abas Mirzaei · 2021 · European Journal of Marketing
65. Antecedents and outcomes of online brand engagement
    Sandra María Correia Loureiro, Tatjana Gorgus, Hans Ruediger Kaufmann · 2017 · Online Information Review
66. Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media
    Wondwesen Tafesse, Anders Hauge Wien · 2017 · Journal of Consumer Marketing
67. Global Customer Engagement
    Shaphali Gupta, Anita Pansari, Vikas Kumar · 2017 · Journal of International Marketing
68. Revisiting the consumer brand engagement concept
    Obinna O. Obilo, Ellis Chefor, Amin Saleh · 2020 · Journal of Business Research
69. The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
    Thomas Leclercq, Ingrid Poncin, Wafa Hammedi · 2017 · International Journal of Electronic Commerce
70. Individual-level cultural consumer engagement styles
    Linda D. Hollebeek · 2018 · International Marketing Review
71. The role of perceived firm social media interactivity in facilitating customer engagement behaviors
    Sıddık Bozkurt, David Marius Gligor, Barry J. Babin · 2020 · European Journal of Marketing
72. Understanding consumer engagement in social media: The role of product lifecycle
    Seyed Pouyan Eslami, Maryam Ghasemaghaei, Khaled Hassanein · 2021 · Decision Support Systems
73. B2B content marketing for professional services: In-person versus digital contacts
    Wei–Lin Wang, Edward Carl Malthouse, Bobby J. Calder, Ebru Uzunoğlu · 2017 · Industrial Marketing Management
74. The interrelationships between relationship marketing constructs and customer engagement dimensions
    Estelle van Tonder, Daniel Johannes Petzer · 2018 · Service Industries Journal
75. Barriers affecting organisational adoption of higher order customer engagement in tourism service interactions
    Prakash K. Chathoth, Gerardo R. Ungson, Levent Altınay, Eric S.W. Chan, Robert James Harrington, Fevzi Okumuş · 2014 · Tourism Management
76. CSR and Customer Outcomes: The Mediating Role of Customer Engagement
    Moazzam Abbas, Yongqiang Gao, Sayyed Sadaqat Hussain Shah · 2018 · Sustainability
77. Expanding customer engagement: the role of negative engagement, dual valences and contexts
    Kay Naumann, Jana Bowden, Mark Gabbott · 2020 · European Journal of Marketing
78. Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries
    Carol L. Esmark Jones, Tyler D. Hancock, Brett Kazandjian, Clay M. Voorhees · 2022 · Journal of Business Research
79. Engagement platforms
    Lorena Blasco‐Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez · 2016 · Journal of Service Theory and Practice
80. Social presence and customer brand engagement on Facebook brand pages
    Wimmala Pongpaew, Mark W. Speece, Leela Tiangsoongnern · 2017 · Journal of Product & Brand Management
81. Smart city communication via social media: Analysing residents' and visitors' engagement
    Sebastián Molinillo, Rafael Anaya‐Sánchez, Alastair M. Morrison, J. Andrés Coca‐Stefaniak · 2019 · Cities
82. Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
    Denghua Yuan, Zhibin Lin, Raffaele Filieri, Ran Liu, Mengqin Zheng · 2020 · Journal of Business Research
83. Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation
    Chedia Dhaoui, Cynthia M. Webster · 2020 · International Journal of Research in Marketing
84. Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective
    Fedric Kujur, Saumya Singh · 2019 · Journal of theoretical and applied electronic commerce research
85. Examining consumers’ usage intention of contactless payment systems
    Karjaluoto, Heikki, Shaikh, Aijaz A., Leppäniemi, Matti, Luomala, Roope · 2019 · International Journal of Bank Marketing
86. A Decade of Customer Engagement Research in Hospitality and Tourism: A Systematic Review and Research Agenda
    Kevin Kam Fung So, Xiang Robert Li, Hyunsu Kim · 2019 · Journal of Hospitality & Tourism Research
87. Consumer engagement in an online brand community
    Francisco José Martínez-López, Rafael Anaya‐Sánchez, Sebastián Molinillo, Rocío Aguilar-Illescas, Irene Esteban-Millat · 2017 · Electronic Commerce Research and Applications
88. Actor engagement, value creation and market innovation
    Kaj Storbacka · 2019 · Industrial Marketing Management
89. How smart experiences build service loyalty: The importance of consumer love for smart voice assistants
    Blanca Hernández Ortega, Ivani Ferreira · 2021 · Psychology and Marketing
90. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence
    Vikas Kumar, Arun Kumar Kaushik · 2021 · Journal of Business Research
91. Antecedents and consequences of customer engagement on Facebook
    Robert Ebo Hinson, Henry Boateng, Anne Renner, John Paul Kosiba · 2019 · Journal of Research in Interactive Marketing
92. Metric proposal for customer engagement in Facebook
    M. Ángeles Oviedo‐García, Miriam Muñoz-Expósito, Mario Castellanos‐Verdugo, María Sancho · 2014 · Journal of Research in Interactive Marketing
93. Do brands’ social media marketing activities matter? A moderation analysis
    Imran Maqbool Khan · 2021 · Journal of Retailing and Consumer Services
94. Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability
    Carmen Berné‐Manero, Mercedes Marzo Navarro · 2020 · Sustainability
95. Customer Engagement: A Systematic Review and Future Research Priorities
    Sylvia C. Ng, Jill Sweeney, Carolin Plewa · 2020 · Australasian Marketing Journal (AMJ)
96. Dynamics and drivers of customer engagement: within the dyad and beyond
    Julia A. Fehrer, Herbert Woratschek, Claas Christian Germelmann, Roderick J. Brodie · 2018 · Journal of service management
97. On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages
    Rodrigo Perez‐Vega, Babak Taheri, Thomas Farrington, Kevin D. O’Gorman · 2017 · Tourism Management
98. Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link
    Eojina Kim, Lanlung Luke Chiang, Liang Rebecca Tang · 2016 · Journal of Travel & Tourism Marketing
99. Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry
    Marloes van Asperen, P. de Rooij, Corné Dijkmans · 2018 · International Journal of Hospitality & Tourism Administration
100. Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model
     Lars Groeger, Lara Moroko, Linda D. Hollebeek · 2016 · Journal of Strategic Marketing