The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty
Abstract
Furthering the understanding of materialism has been of paramount concern to both consumer researchers and policymakers over the past several years. This paper examines the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty, as examining material-centric behavior is becoming evermore important in a consumption-based economy. This study first examines these constructs in detail and proposes hypotheses, then through the use of structural equation modeling, explores how materialism positively relates to conspicuous consumption, impulse buying, and brand loyalty utilizing survey data from over 500 respondents residing in the Mid-Atlantic region of the United States. Managerial and consumer-oriented implications are discussed as we call for marketing managers to pay closer attention to societal outcomes stemming from the use of traditional marketing strategies.
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Citations
Cites
Materialism: Trait Aspects of Living in the Material World
Belk, R. W. (1985) · Journal of Consumer Research · doi:10.1086/208515 · Cited by 1,966
The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study
Hallowell, R. (1996) · International Journal of Service Industry Management · doi:10.1108/09564239610129931 · Cited by 1,862
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Mccracken, G. (1990) · doi:10.2979/1450.0 · Cited by 1,058
Desire to Acquire: Powerlessness and Compensatory Consumption
Rucker, D. D., & Galinsky, A. D. (2008) · Journal of Consumer Research · doi:10.1086/588569 · Cited by 925
Veblen, Bourdieu, and Conspicuous Consumption
Trigg, A. B. (2001) · Journal of Economic Issues · doi:10.1080/00213624.2001.11506342 · Cited by 584
Protecting the self through consumption: Status goods as affirmational commodities
Sivanathan, N., & Pettit, N. C. (2010) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2010.01.006 · Cited by 449
Cited by
Thoumrungroje, A. (2018) · Journal of International Consumer Marketing · doi:10.1080/08961530.2018.1462130 · Cited by 67
Shi, T., Huang, R., & Sarigöllü, E. (2022) · Journal of Environmental Management · doi:10.1016/j.jenvman.2021.114114 · Cited by 51
Hammad, H., Muster, V., El-Bassiouny, N. M., & Schaefer, M. (2019) · Journal of Fashion Marketing and Management: An International Journal · doi:10.1108/jfmm-06-2019-0115 · Cited by 34
EASTMAN, J. K., & EASTMAN, K. L. (2015) · Marketing Management Journal · doi:10.63963/001c.151079 · Cited by 19
Metadata
- Authors
- Podoshen, J. S., & Andrzejewski, S. A.
- Venue
- Journal of Marketing Theory and Practice
- Publisher
- Informa UK Limited
- Published
- 2012-07
- Volume
- 20
- Issue
- 3
- Pages
- 319-334
- ISSN
- 1069-6679 (ISSN-L)
- 1944-7175
- OpenAlex
- W2063470071
- Cited by
- 282
- References
- 6
- FWCI
- 31.08
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty. https://app.cochat.ai/papers/10.2753/mtp1069-6679200306
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- Podoshen, J. S., & Andrzejewski, S. A. (2012). An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty. Journal of Marketing Theory and Practice. https://doi.org/10.2753/mtp1069-6679200306
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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