Perceiving the Community Norms of Alcohol Use among Students: Some Research Implications for Campus Alcohol Education Programming *
Abstract
Data drawn from a comprehensive survey of alcohol use in a college student community (N = 1, 116) show most students holding a moderate personal attitude regarding alcohol use while misperceiving their peer environment as being much more liberal. Drinking behavior is significantly related to gender, type of living unit, personal attitudes toward drinking, and also the degree of consistency/discrepancy between the individual's own attitude and his or her perception of the campus norm regarding drinking. Students who saw the campus norm to be similar to their own attitude were found to drink more heavily, and in more public settings, than students with discrepant attitudes and perceptions. Implications of findings for alcohol abuse prevention programs on college campuses are discussed.
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Individuals use their perceptions of peer norms as a standard against which to compare their own behaviors.
“individuals use their perceptions of peer norms as a standard against which to compare their own behaviors (e.g., Baer, Stacy, & Larimer, 1991;Clapp & McDonell, 2000;Perkins & Berkowitz, 1986).”
From The Constructive, Destructive, and Reconstructive Power of Social Norms (2007) · cites this paper as Perkins & Berkowitz, 1986
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References 24 · Cited by 1,017
- Authors
- Perkins, H. W., & Berkowitz, A. D.
- Affiliations
- Hobart and William Smith Colleges (US)
- ORCID
- Berkowitz, Alan D
- Venue
- International Journal of the Addictions
- Publisher
- Informa UK Limited
- Published
- 1986-01
- Volume
- 21
- Issue
- 9-10
- Pages
- 961-976
- ISSN
- 0020-773X (ISSN-L)
- OpenAlex
- W2160947415
- Cited by
- 1,017
- References
- 24
- Citations by year
- 2026: 29 · 2025: 34 · 2024: 44 · 2023: 36 · 2022: 53 · 2021: 61 · 2020: 99 · 2019: 48 · 2018: 42 · 2017: 42 · 2016: 33 · 2015: 50 · 2014: 44 · 2013: 44 · 2012: 28
- FWCI
- 1.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of the Addictions (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Christopher D. Smithers Foundation
- Topics
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Health Sciences › Health Professions › General Health Professions › Health and Lifestyle Studies
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- university students, alcohol consumption, perceived peer norms, attitudes toward alcohol, drinking behavior, gender differences, housing type, alcoholism prevention
- MeSH terms
- Adult, Alcohol Drinking, Alcoholism, Attitude, Female, Health Education, Humans, Male, Social Environment, Social Facilitation, Social Values, Students
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