Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products
Abstract
(2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development: Vol. 48, No. 5, pp. 22-36.
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Young consumers are more ethically conscious, more receptive to ecofashion, more sensitive to environmental and social issues, and generally more concerned with ethical decision making in apparel choice.
“The use of a young, educated consumer sample is supported by previous work in this field, which notes that young consumers are more ethically conscious [52], are more receptive to ecofashion [53], are more sensitive to environmental and social issues [54] and are generally more concerned with ethical decision making in apparel choice [55].”
From Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice (2023) · cites this paper as [53]
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Cited by 729
- Authors
- Ottman, J. A., Stafford, E. R., & Hartman, C. L.
- Affiliations
- Utah State University (US)
- ORCID
- Stafford, Edwin R.
- Venue
- Environment: Science and Policy for Sustainable Development
- Publisher
- Informa UK Limited
- Published
- 2006-06
- Volume
- 48
- Issue
- 5
- Pages
- 22-36
- ISSN
- 0013-9157 (ISSN-L)
- 1939-9154
- OpenAlex
- W2033262490
- Cited by
- 729
- References
- 0
- Citations by year
- 2026: 28 · 2025: 69 · 2024: 48 · 2023: 63 · 2022: 55 · 2021: 52 · 2020: 39 · 2019: 49 · 2018: 44 · 2017: 43 · 2016: 39 · 2015: 43 · 2014: 43 · 2013: 43 · 2012: 25
- FWCI
- 27.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Environment Science and Policy for Sustainable Development (publishedVersion)
- Digital Commons - USU (Utah State University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- green marketing, greenwashing, environmentally preferable products, consumer appeal, consumer perception, sustainable consumption
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