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Cited by 10Technology Adoption and User BehaviourFinancial Literacy and BehaviorFinTech, Crowdfunding, Digital Finance

Exploring the convergence of technology acceptance and financial literacy: A study on sustainable credit card use in an emerging economy

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Alsabah, Mariam, Alsaber, Ahmad, AlReshaid, Faisal, Moharrak, Moayad, Boresli, Naser, Al-Kandari, Anwaar·2025·International Review of Management and Marketing
DOI 10.32479/irmm.18690
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Abstract

This study investigates the integration of technology acceptance and financial literacy in the context of sustainable credit card use in Kuwait. It aims to identify and evaluate the key technological and financial determinants influencing user behavior and acceptance of credit cards as a fintech tool. A survey was conducted with 367 credit card users in Kuwait using the Technology Acceptance Model (TAM), examining variables such as Perceived Usefulness (PU), Perceived Ease of Use (PEU), Perceived Cost (PC), Perceived Risk (PR), and E-Financial Literacy (EFL). Structural Equation Modeling (SEM) was employed to analyze the data. The findings suggest that both technological and financial factors have significant effects on user acceptance. Specifically, PU and PEU significantly influenced users’ attitudes towards credit cards, which in turn shaped their Behavioral Intention (BI) to use them. Financial aspects, notably PC and PR, are crucial in shaping the overall Perceived Value (PV), impacting BI. EFL plays a central role in mediating the effects of technological and financial perceptions on user attitudes and perceived value. The study concludes that the acceptance of credit cards in Kuwait is highly influenced by the interplay between technology acceptance factors and financial literacy. Users’ attitudes towards financial technology are shaped by their perceptions of its usability, usefulness, associated costs, and risks. Enhancing financial literacy, particularly electronic financial literacy, could significantly foster broader acceptance of Fintech tools, such as credit cards.

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  • A supportive regulatory framework can further facilitate FinTech's contribution to financial inclusion.

    “A supportive regulatory framework can further facilitate this process [12-14].”

    From Institutional Trust, Risk-Taking, and FinTech Adoption: Evidence from an Emerging Economy (2026) · cites this paper as [13]

    Section 5.6 says credit cards, treated as a FinTech instrument, can enable financial inclusion. The paper does not say that a supportive regulatory framework facilitates that contribution; its discussion of adoption instead focuses on factors such as financial literacy, cost, and risk. No page numbers were available in our copy. (LLM, conf=0.78)

    Experimental — accuracy not yet measured

  • In emerging economies, perceived risk is a significant barrier to FinTech adoption, particularly in unregulated or novel markets.

    “Studies in emerging economies indicate that perceived risk is a significant barrier, particularly in unregulated or novel markets [13,36,47].”

    From Institutional Trust, Risk-Taking, and FinTech Adoption: Evidence from an Emerging Economy (2026) · cites this paper as [13]

    Section 2.8.6 reports that perceived risk negatively affects intentions to use credit cards, particularly newer payment methods such as contactless cards. That supports risk as a barrier in this specific context, but the paper does not establish the claim for FinTech adoption across emerging economies or identify unregulated markets as a particular concern. (LLM, conf=0.83)

    Experimental — accuracy not yet measured

  • Higher income and education likely operate alongside trust through parallel mechanisms such as access to technology, digital literacy, and familiarity with complex financial products.

    “Instead, higher income and education likely operate alongside trust through parallel mechanisms such as access to technology, digital literacy, and familiarity with complex financial products [13,33,39,40,70].”

    From Institutional Trust, Risk-Taking, and FinTech Adoption: Evidence from an Emerging Economy (2026) · cites this paper as [13]

    Sections 5.4 and 5.5 describe digital and financial literacy as important to understanding financial technology and using credit cards, which involve complex financing. The Results section reports participants’ education levels, but the paper does not link higher education or income to these mechanisms, or examine how either operates alongside trust. No page numbers were available in our copy. (LLM, conf=0.83)

    Experimental — accuracy not yet measured

  • Financial literacy and trust mitigate perceived risk.

    “However, financial literacy and trust mitigate perceived risk, reinforcing the need for integrated adoption models [13,32].”

    From Institutional Trust, Risk-Taking, and FinTech Adoption: Evidence from an Emerging Economy (2026) · cites this paper as [13]

    Sections 2.4 and 4.5 link e-financial literacy to perceived value and attitude, while section 2.6 discusses perceived risk separately. I searched for trust and for a relationship between financial literacy and perceived risk, but found no passage saying that either trust or literacy mitigates perceived risk. Page numbers were not available in our copy. (LLM, conf=0.72)

    Experimental — accuracy not yet measured

  • Individuals engaged in full-time work or entrepreneurial activities tend to have greater exposure to financial services and higher demand for efficient financial management tools.

    “Employment status and income-related factors further influence adoption, as individuals engaged in full-time work or entrepreneurial activities tend to have greater exposure to financial services and higher demand for efficient financial management tools [13,40,41,45].”

    From Institutional Trust, Risk-Taking, and FinTech Adoption: Evidence from an Emerging Economy (2026) · cites this paper as [13]

    The Results section lists employees and businesspersons in the sample but does not compare their exposure to financial services or demand for financial-management tools. Searches for employment-related effects on adoption found no passage in our copy making those connections. (LLM, conf=0.70)

    Experimental — accuracy not yet measured

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Cited by

Sorted by citations

Authors
Alsabah, M., Alsaber, A., AlReshaid, F., Moharrak, M., Boresli, N., & Al-Kandari, A.
Affiliations
  • American University of Kuwait (KW)
  • Taif University (SA)
ORCID
Venue
International Review of Management and Marketing
Publisher
EconJournals
Published
2025-06-23
Volume
15
Issue
4
Pages
45-57
ISSN
2146-4405 (ISSN-L)
DOI
10.32479/irmm.18690
OpenAlex
W4411555844
Cited by
10
References
0
Citations by year
2026: 7 · 2025: 3
FWCI
10.01
Type
journal article
Language
en
Open access
Licence
cc-by-nc-nd
Locations
  • International Review of Management and Marketing (publishedVersion, cc-by-nc-nd)
  • International Review of Management and Marketing (publishedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Accounting › Financial Literacy and Behavior
  • Social Sciences › Business, Management and Accounting › Management Information Systems › FinTech, Crowdfunding, Digital Finance
Keywords
technology acceptance, financial literacy, credit card usage, fintech adoption, perceived usefulness, perceived ease of use, risk perception, perceived cost, perceived value, behavioral intention, user attitudes, emerging economy, Kuwait

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