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DIPLOMASI BUDAYA KOREA SELATAN TERHADAP INDONESIA MELALUI DRAMA KOREA BERTEMA KELUARGA TAHUN 2021-2023
Abstract
This article analyzes South Korea's cultural diplomacy towards Indonesia through family-themed Korean dramas in 2021-2023. Family-themed Korean dramas play a role in building a positive image of South Korea and strengthening cultural ties between the two countries. This article uses Patricia Goff's theory of cultural diplomacy, namely connection, consistency, and innovation, in the production and distribution of family-themed Korean dramas. The method used is qualitative with literature study, interviews, and content analysis. The results of the research show that family-themed Korean dramas not only convey universal family values, but also introduce Korean culture to Indonesian audiences, including language, food, and traditions. Family-themed Korean dramas have succeeded in increasing understanding of Korean culture in Indonesia, creating a consistent positive image, and innovating in digital distribution. This success strengthens bilateral relations between South Korea and Indonesia through an effective cultural diplomacy strategy.
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“Global film industries provide numerous examples where national cuisine and music gain visibility through cinematic exposure, such as the role of Korean dramas in popularizing hansik and K-pop aesthetics (Adisti & Konety, 2025).”
From Cultural Soft Power: Indonesia’s Diplomacy Strategy through Music, Film, and Culinary Arts (2025) · cites this paper as Adisti & Konety, 2025
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- Goff, P. (2013). Cultural Diplomacy. In A. F. Cooper, J. Heine, & R. Thakur (Eds.), The Oxford Handbook of Modern Diplomacy (pp. 1-13). Oxford, United Kingdom: Oxford Handbooks Online.
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Cited by
Cultural Soft Power: Indonesia’s Diplomacy Strategy through Music, Film, and Culinary Arts
Nurjanah, N. (2025) · Kamara Journal · doi:10.62872/kj.v2i3.476
Metadata
- Authors
- Adisti, R., & Konety, N.
- Venue
- Indonesian Journal of International Relations
- Published
- 2025-02-26
- Volume
- 9
- Issue
- 1
- Pages
- 52-79
- ISSN
- 2548-4109
- 2657-165X
- Cited by
- 1
- References
- 0
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