Cited by 1AI and HR TechnologiesEthics and Social Impacts of AIImpact of AI and Big Data on Business and Society

The Integration of Artificial Intelligence in Human Resource Management in the U.S. Retail Sector

Open access
Rezvi, Rezwanul Islam, Rahman, Kazi Obaidur, Nasrullah, Farhan, Islam, Md Samirul, Hasan, Mehedi, Nusrat, Nayeema, Jishan, Shamina Sharmin, Shoaib Ahmed·2025·Journal of Business and Management Studies

Abstract

This paper addresses the challenge of integrating Artificial Intelligence (AI) into human resource management (HRM) for the retail sector with the view of addressing challenges of high employee turnover, skill development as well as performance monitoring. Methodology: Existing literature was subjected to a thematic analysis to identify key themes and insights about AI’s role in recruitment, employee motivation, and performance evaluation. Key Findings: AI paces up recruitment speed, personalizes training through adaptive learning and performs performance tracking in real-time. But there are ethical problems, such as algorithmic bias and transparency. Implications: AI brings transformative tools for retail HR management processes and employee engagement. The key to inclusivity and trust is balanced implementation and ethical oversight. Future Directions: Future research needs to address long term workforce impacts and frameworks for the ethical challenges in retail HRM.

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Crossref · 10.32996/jbms.2025.7.1.22

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Authors
Rezvi, R. I., Rahman, K. O., Nasrullah, F., Islam, M. S., Hasan, M., Nusrat, N., Jishan, S. S., & Ahmed, S.
Affiliations
  • DeVry University (US)
  • Gannon University (US)
  • American International University-Bangladesh (BD)
  • Jagannath University (BD)
  • National University Bangladesh (BD)
Venue
Journal of Business and Management Studies
Published
2025-02-22
Volume
7
Issue
1
Pages
273-278
ISSN
2709-0876 (ISSN-L)
OpenAlex
W4407853169
Cited by
0
References
0
FWCI
0.00
Type
journal article
Language
en
Open access
Locations
Journal of Business and Management Studies (publishedVersion, cc-by-nc)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
Keywords
artificial intelligence, human resource management, retail trade, employee turnover, recruitment, employee motivation, performance evaluation (human resources), adaptive learning, skill development, algorithmic bias, algorithmic transparency, ethical oversight, employee engagement

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