Luxury Strategy Comparing SPA Brands and Luxury Brands — Flagship Store Strategy for Large Store Location —
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The marketing and branding strategies used in flagship stores are carefully designed to create an immersive journey that captivates patrons, fosters emotional connections, and strengthens brand resonance.
“The marketing and branding strategies used in flagship stores are carefully designed to create an immersive journey that captivates patrons, fosters emotional connections-since they are managed directly by the brand-and strengthens brand resonance, as they exclusively feature a single brand (Nagasawa, 2021).”
From Exploring the influence of flagship store experience and consumer interactions on purchase behaviour (2025) · cites this paper as Nagasawa, 2021
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Research works printed but not linked: 15
- Nagasawa S, Suganami N (2018) Flagship Shop Strategy for Brand Building: Case of UNIQLO. Proceedings of 2018 Global Marketing Conference at Tokyo: 1144-1156.
- Nagasawa S, Suganami N (2019) Luxury Strategy by Daily Fashion Brand of UNIQLO: Flagship shop strategy for large store location. Journal of Textile Science & Fashion Technology 4(2): 1-6.
- Nagasawa S, Suganami N (2020) Flagship Shop Strategy for Brand Building: Case of MUJI, Proceedings of 19 th International Marketing Trends Conference (IMTC2020). Academic Research Session Retail Strategy and Retail Brands: 1-17.
- Nagasawa S, Suganami N (2020) Luxury Strategy by Simple and Pleasant Life-Style Brand of MUJI: Flagship store strategy for large store location. Journal of Textile Science & Fashion Technology 6(4): 1-7.
- Kozinetsa RV, Sherrya JF, DeBerry-Spencea B, Duhacheka A, Nuttavuthisita K, et al. (2002) Themed flagship brand stores in the new millennium: theory, practice, prospects. Journal of Retailing 78(1): 17- 29.
- Kozinetsa RV (2009) Themed flagships brand store in new millennium: theory, practice, prospects, in Tony T, Brown R (edts), Flagship Marketing: Concepts and places, Routledge, London, UK, pp.17-29.
- Moore CM, Doherty AM, Doyle SA (2009) Flagship stores as a market entry method; the perspective of luxury as a market entry fashion retailing. European Journal of Marketing 43: 140-142.
- Moore CM, Doherty AM, Doyle SA (2010) Flagship stores as a market entry method: the perspective of luxury as a market entry fashion retailing. European Journal of Marketing 44(1/2): 139-161. · DOI
- Nagasawa S, Suganami N (2020) Flagship Store Strategy for Brand Building: Comparison between Luxury Brands and SPA Brands. Proceedings of 2020 Global Marketing Conference at Seoul: 500-513.
- Kumagai K, Nagasawa S (2016) The Influence of Social Self-Congruity on Japanese Consumers' Luxury and Non-luxury Apparel Brand Attitudes. Luxury Research Journal 1(2): 128-149.
- Kumagai K, Nagasawa S (2017) Consumers' perceptions of store location effect on the status of luxury, non-luxury, and unknown apparel brands. Journal of Global Fashion Marketing 8(1): 21-39. · DOI
- Kumagai K, Nagasawa S (2017) The Effect of Selective Store Location Strategy and Self-Congruity on Consumers' Apparel Brand Attitudes Toward Luxury vs. Non-luxury. Journal of Global Fashion Marketing 8(4): 266-282. · DOI
- Nagasawa S (2015) Brand Management, In: Su Mi Dahlgaard-Park (ed.), The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter), SAGE Publications, Thousand Oaks, CA, pp.39-43.
- Nagasawa S (2016) Japan Has Developed Luxury Brands. Marketing Review St. Gallen 33(5): 58-67.
- Nagasawa S (2019) On the Future of Fetish/ Affective Value. Journal of Textile Science & Fashion Technology 3(3): 1-4.
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Exploring the influence of flagship store experience and consumer interactions on purchase behaviour
Lourenco, C. E., Madeira, J. C., & Santos, V. M. (2025) · ReMark - Revista Brasileira de Marketing · doi:10.5585/2025.27409 · Cited by 1 · see citing works
- Authors
- Nagasawa, S.
- Venue
- Journal of Textile Science & Fashion Technology
- Publisher
- Iris Publishers LLC
- Published
- 2021-01-12
- Volume
- 7
- Issue
- 3
- ISSN
- 2641-192X
- Cited by
- 3
- References
- 0
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