The DOI matches its Crossref record; 26 of the 26 references it cites were found in a registry or an index.
A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
Open accessAbstract
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both.
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Cites
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916 · cited 2×
“The rapid growth of online communication through social media, websites, blogs, etc., has increased academic interest in word of mouth (WOM) and electronic word of mouth (eWOM) (e.g., Hennig-Thurau et al., 2004; Brown et al., 2007; Cheung and Thadani, 2012; Hussain et al., 2017; Yang, 2017).”
BackgroundThe Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
Dellarocas, C. (2003) · Management Science · doi:10.1287/mnsc.49.10.1407.17308 · Cited by 3,433
Electronic word-of-mouth in hospitality and tourism management
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management · doi:10.1016/j.tourman.2007.05.011 · Cited by 3,267
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Personal Influence: The Part Played by People in the Flow of Mass Communications
Roshwalb, I., Katz, E., & Lazarsfeld, P. F. (1956) · Journal of Marketing · doi:10.2307/1247718 · Cited by 1,880
Role of Product-Related Conversations in the Diffusion of a New Product
Arndt, J. (1967) · Journal of Marketing Research · doi:10.1177/002224376700400308 · Cited by 1,810
Word of mouth communication within online communities: conceptualizing the online social network
Brown, J., Broderick, A. J., & Lee, N. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20082 · Cited by 1,661
Filieri, R., & McLeay, F. (2014) · Journal of Travel Research · doi:10.1177/0047287513481274 · Cited by 972
Information direction, website reputation and eWOM effect: A moderating role of product type
Park, C., & Lee, T. M. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2007.11.017 · Cited by 969
New consumer behavior: A review of research on eWOM and hotels
Serra Cantallops, A., & Salvi, F. (2014) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.08.007 · Cited by 884
Cited by
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Ahmad, W., & Zhang, Q. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.122053 · Cited by 316
Handoyo, S. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e29714 · Cited by 133
Metadata
- Authors
- Huete-Alcocer, N.
- Venue
- Frontiers in Psychology
- Publisher
- Frontiers Media SA
- Published
- 2017-07-25
- Volume
- 8
- Pages
- 1256-1256
- ISSN
- 1664-1078 (ISSN-L)
- OpenAlex
- W2738192571
- Cited by
- 435
- References
- 26
- FWCI
- 49.62
- Type
- journal article
- Language
- en
- Open access
- gold
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.