The DOI matches its Crossref record; 86 of the 86 references it cites were found in a registry or an index.
Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism
Open accessAbstract
Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (C-A-B) paradigm, this study examines a model linking greenwash and green skepticism with green purchase intentions. It also investigates the moderating role of information and knowledge on the relationship between greenwash and green purchase intentions. Data were obtained from 419 Vietnamese consumers who had been involved in purchasing green vegetables using an online survey. Multivariate data analysis demonstrated that greenwash was negatively associated with green purchase intentions and that green skepticism mediated this negative association. In addition, the moderating effect of information and knowledge was confirmed. These findings enrich the extant knowledge on the relationship between greenwash and green purchase intentions. They also have important implications for firms that aim to reduce consumers’ skepticism and increase their intentions to purchase green food.
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Cited by
Green Consumer Behavior in the Cosmetics Market
Amberg, N., & Fogarassy, C. (2019) · Resources · doi:10.3390/resources8030137 · Cited by 417
“We can see green initiatives on various areas, such as green energy usage during production and manufacture, or the appearance of environmentally friendly, zero waste packaging [55].”
BackgroundYue, B., Sheng, G., She, S., & Xu, J. (2020) · Sustainability · doi:10.3390/su12052074 · Cited by 399
“Buying green products in daily consumption is considered an effective way to solve environmental problems [3,7,8].”
BackgroundElAlfy, A., Palaschuk, N., El-Bassiouny, D., Wilson, J., & Weber, O. (2020) · Sustainability · doi:10.3390/su12145544 · Cited by 281
Santos, C., Coelho, A., & Marques, A. (2024) · Management Review Quarterly · doi:10.1007/s11301-023-00337-5 · Cited by 235
Brandão, A., & Costa, A. G. D. (2021) · European Business Review · doi:10.1108/ebr-11-2020-0306 · Cited by 168
Metadata
- Authors
- Nguyen, T. T. H., Yang, Z., Nguyen, N., Johnson, L. W., & Cao, T. K.
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2019-05-09
- Volume
- 11
- Issue
- 9
- Pages
- 2653
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W2943880169
- Cited by
- 341
- References
- 86
- FWCI
- 32.26
- Type
- journal article
- Language
- en
- Open access
- gold
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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