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Certification of Markets, Markets of Certificates: Tracing Sustainability in Global Agro-Food Value Chains
Open accessAbstract
There is a blossoming of voluntary certification initiatives for sustainable agro-food products and production processes. With these certification initiatives come traceability in supply chains, to guarantee the sustainability of the products consumed. No systematic analysis exists of traceability systems for sustainability in agro-food supply chains. Hence, the purpose of this article is to analyze the prevalence of four different traceability systems to guarantee sustainability; to identify the factors that determine the kind of traceability systems applied in particular supply chains; and to assess what the emergence of economic and market logics in traceability mean for sustainability. Two conclusions are drawn. Globalizing markets for sustainable agro-food products induces the emergence of book-and-claim traceability systems, but the other three systems (identity preservation, segregation and mass balance) will continue to exist as different factors drive traceability requirements in different supply chains. Secondly, traceability itself is becoming a market driven by economic and market logics, and this may have consequences for sustainability in agro-food supply chains in the future.
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![Figure 1 Four sustainability tracing models (adopted from [28,29]).](/paper-figures/90e249c4a5134730846c3d4f03f67b5f/certification-of-markets-markets-of-certificates-tracing-sustainability-in-figure-1.png)
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“Respectively, transparency is associated with positive outcomes in terms of sustainability, legitimacy, and fairness.”
From Making deforestation risk visible. Discourses on bovine leather supply chain in Brazil (2020) · cites this paper as Mol, 2015
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“Thus, transparency of one aspect can divert attention from, simplify or diminish the importance of others (Flyverbom, 2016;Gardner et al., 2018;Mol and Oosterveer, 2015).”
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Metadata
- Authors
- Mol, A., & Oosterveer, P.
- Affiliations
- Wageningen University & Research (NL)
- Corresponding author
- Oosterveer, Peter
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2015-09-08
- Volume
- 7
- Issue
- 9
- Pages
- 12258-12278
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W1600396606
- Cited by
- 109
- References
- 41
- Citations by year
- 2026: 13 · 2025: 8 · 2024: 13 · 2023: 16 · 2022: 13 · 2021: 11 · 2020: 12 · 2019: 8 · 2018: 6 · 2017: 2 · 2016: 7
- FWCI
- 14.00
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- Socio-Environmental Systems Modeling (acceptedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Data Archiving and Networked Services (DANS) (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Global trade, sustainability, and social impact
- Life Sciences › Agricultural and Biological Sciences › Food Science › Food Supply Chain Traceability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- voluntary certification, traceability systems, agri-food supply chains, sustainability certification, identity preservation, segregation, mass balance, market logic, economic reasoning
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