Digital Transformation Journey Guidance: A Holistic Digital Maturity Model Based on a Systematic Literature Review
Open accessAbstract
For a successful digital transformation, organizations must create an accurate roadmap and manage the process effectively. A digital maturity model is a critical success factor as it enables organizations to assess their current situation and create roadmaps aligned with their goals; however, a comprehensive systematic literature review covering the maturity models proposed by academia and consultancy firms is hard to find. Further, the existing models are sector-oriented, not organization-oriented, and do not consider the transformation journey holistically, but instead focus on model dimensions. This study first undertakes a comprehensive and up-to-date systematic literature review by applying the PRISMA approach using a bibliometric analysis tool capable of providing visual maps, then developing a unique holistic digital maturity model that covers several aspects of an organization’s digital transformation journey, from strategy to governance, and asking relevant questions. The hierarchical structure, comprising dimensions and sub-dimensions, presents content beyond the scope of other models. The results of the digital maturity assessment can be interpreted in parallel with the stages of the digital transformation. Consequently, the new holistic and sector-independent digital maturity model can be used by organizations in both the private and public sector.
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The remaining two models-Aras & Büyüközkan (2023) and Tubis (2023)-although sector-agnostic, provide flexible, multi-dimensional structures that can be tailored to smaller enterprises.
“the remaining two-Aras & Büyüközkan (2023) and Tubis (2023)-although sector-agnostic, provide flexible, multi-dimensional structures that empirical work has shown can be tailored to smaller enterprises”
From Digital transformation: a comparative analysis of SME digital maturity models (2025) · cites this paper as Aras & Büyüközkan (2023)
The Conclusions (p. unavailable) describe Aras and Büyüközkan’s model as generic, applicable across company sizes and sectors, and potentially adjustable by weighting its dimensions. Table 6 shows its multidimensional structure. The paper does not report empirical evidence that the model has been tailored to smaller enterprises; it presents size-based adjustment as a possibility, not a demonstrated result. This verdict concerns the Aras and Büyüközkan model, not Tubis (2023). (LLM, conf=0.86)
Experimental — accuracy not yet measuredThe six core dimensions of the Holistic Digital Maturity Model are Digital Strategy, Value, Processes, Technology, People & Culture, and Governance & Leadership.
“The six core dimensions are as follows: Digital Strategy, Value, Processes, Technology, People & Culture, and Governance & Leadership.”
From Digital transformation: a comparative analysis of SME digital maturity models (2025) · cites this paper as Aras & Büyüközkan (2023)
Table 6 and §5.2 confirm that the model has six dimensions, including Digital Strategy, Digital Value, and Digital Processes. But the remaining dimensions are named Digital Technology and Data, Digital Work, and Digital Governance—not Technology, People & Culture, and Governance & Leadership. (LLM, conf=0.91)
Experimental — accuracy not yet measuredThe Holistic Digital Maturity Model by Aras & Büyüközkan (2023) is predicated on a four-stage approach: Awareness, Readiness, Planning, and Execution.
“The proposed Holistic Digital Maturity Model is predicated on a four-stage approach: Awareness, Readiness, Planning, and Execution, to capture an organisation's full transformation lifecycle.”
From Digital transformation: a comparative analysis of SME digital maturity models (2025) · cites this paper as Aras & Büyüközkan (2023)
The Holistic Digital Maturity Model has six core dimensions subdivided into 24 sub-dimensions.
“The authors have identified six core dimensions, which are further subdivided into 24 sub-dimensions.”
From Digital transformation: a comparative analysis of SME digital maturity models (2025) · cites this paper as Aras & Büyüközkan (2023)
The Holistic Digital Maturity Model is sector-independent.
“The model is sector-independent, thus allowing businesses of diverse sizes and industries to identify existing maturity gaps, prioritise digital initiatives, and align these with broader strategic goals.”
From Digital transformation: a comparative analysis of SME digital maturity models (2025) · cites this paper as Aras & Büyüközkan (2023)
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bibliometrix: An R-tool for comprehensive science mapping analysis
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“Schumacher et al. [20] define maturity as a condition of being perfect or complete, which implies the advancement of a system’s development phase.”
BackgroundDigital transformation maturity: A systematic review of literature
Teichert, R. (2019) · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · doi:10.11118/actaun201967061673 · Cited by 380 · see citing works
Digital transformation capability maturity model enabling the assessment of industrial manufacturers
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Digital transformation: a comparative analysis of SME digital maturity models
Ondrík, P., & Jankal, R. (2025) · Entrepreneurship and Sustainability Issues · doi:10.9770/w7354634293 · Cited by 2 · see citing works
- Authors
- Aras, A., & Büyüközkan, G.
- Affiliations
- Özyeğin University (TR)
- Galatasaray University (TR)
- Corresponding author
- Aras, Arzu
- ORCID
- Büyüközkan, Gülçin
- Venue
- Systems
- Publisher
- MDPI AG
- Published
- 2023-04-20
- Volume
- 11
- Issue
- 4
- Pages
- 213
- ISSN
- 2079-8954 (ISSN-L)
- OpenAlex
- W4366771657
- Cited by
- 101
- References
- 5
- Citations by year
- 2026: 33 · 2025: 43 · 2024: 18 · 2023: 7
- FWCI
- 9.18
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Systems (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Business, Management and Accounting › Management Information Systems › Information Technology Governance and Strategy
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Management and Leadership
- Keywords
- digital maturity model, digital transformation, digital transformation roadmap, digital governance, digital strategy, transformation stages, digitalization of public administration
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