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Cited by 39Consumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

The DOI matches its Crossref record; 11 of the 12 references it cites were found in a registry or an index.

The Effect of Brand Awareness, Brand Image and Trust On Consumer Buying Interest

Open access
Pradipta Utama, Andyan, Ningrum Ambarwati, Aprilia·2022·Devotion : Journal of Research and Community Service
DOI 10.36418/dev.v3i13.278
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Abstract

This study is to analyze the effect of brand awareness , brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS ( Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T-statistic value of 1.283. Brand image has a positive and significant effect on consumer repurchase interest and trust has a positive and significant effect on consumer repurchase interest..

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Citations

Cites

Research works printed but not linked: 11

  1. Della Fitriana, Nanda, Hamdan, Hamdan, & Imaningsih, Erna Sofriana. (2021). Pengaruh E-Product Knowledge, E-Social Influence, Dan E-Trust Terhadap Keputusan Berdonasi Di Aplikasi Kitabisa. Com. Ultima Management: Jurnal Ilmu Manajemen, 13(2), 271-286.
  2. Grigaliunaite, Viktorija, & Pileliene, Lina. (2016). Emotional or rational? The determination of the influence of advertising appeal on advertising effectiveness. Scientific Annals of Economics and Business, 63(3), 391-414.
  3. Hamdan, Hamdan, Kurniawan, Deden, Imaningsih, Erna Sofriana, & Samudro, Amzad. (2021). Risk and trust using mHealth application. Jurnal Manajemen Dan Pemasaran Jasa, 14(2), 197-212.
  4. Hamdan, Hamdan, & Raharja, Indra. (2020). Peran product knowledge terhadap persepsi risiko minuman kekinian. Jurnal Ilmu Manajemen Terapan, 2(1), 128-141.
  5. Hamdan, Hamdan, & Yuliantini, Tine. (2021). Purchase behavior: online tour package. Dinasti International Journal of Management Science, 2(3), 420-434.
  6. Izzudin, Muhammad Sidi, & Novandari, Weni. (2018). The Effect Of Perceived Quality, Brand Image On Customer Satisfaction And Brand Awareness Toward Repurchase Intention. Journal of Research in Management, 1(3).
  7. Kotler, Philip, & Keller, Kevin Lane. (2016). A framework for marketing management. Pearson Boston, MA.
  8. Luarn, Pin, & Lin, Hsin Hui. (2003). A customer loyalty model for e-service context. J. Electron. Commer. Res., 4(4), 156-167.
  9. Nigam, Ashutosh, & Kaushik, Rajiv. (2011). Impact of brand equity on customer purchase decisions: An empirical investigation with special reference to hatchback car owners in central Haryana. International Journal of Computational Engineering & Management, 12, 121-128.
  10. Prihatini, Wenny, & Gumilang, Dendy Anggi. (2021). The Effect of Price Perception, Brand Image and Personal Selling on the Repurchase Intention of Consumers B to B of Indonesian General Fishery Companies with Customer Satisfaction as Intervening Variables. European Journal of Business and Management Research, 6(2), 91-95.
  11. Samudro, Amzad, & Hamdan, Hamdan. (2021). The effect of e-wom, security and trust on purchasing decisions of green lake city housing. Journal Ilmiah Manajemen Dan Bisnis, 7(03), 312-323.

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Metadata

Authors
Pradipta Utama, A., & Ningrum Ambarwati, A.
Venue
Devotion : Journal of Research and Community Service
Publisher
Green Publisher
Published
2022-11-14
Volume
3
Issue
13
Pages
2310-2330
ISSN
  • 2777-0915 (ISSN-L)
  • 2797-6068
DOI
10.36418/dev.v3i13.278
OpenAlex
W4310519863
Cited by
22
References
12
Citations by year
2026: 2 · 2025: 4 · 2024: 2 · 2023: 14
FWCI
4.00
Type
journal article
Language
en
Open access
Licence
Locations
Devotion Journal of Research and Community Service (publishedVersion, cc-by-sa)
Funders
  • Universitas Riau
  • Universitas Katolik Widya Mandala Surabaya
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords
brand awareness, brand image, consumer trust, repurchase intention, consumer buying interest

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