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Aviation Disaster Crises on Tourism Decision-Making: The Mediating Role of Destination Reputation

Jiang, Songyu, Ratchavieng, Akera, Wang, Han, Phakdeephirot, Nutteera, OuYang, Yi·2025·International Journal of Customer Relationship Marketing and Management
DOI 10.4018/ijcrmm.390794
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Abstract

This study aims to (1) examine the impact of aviation disaster crises on destination reputation and tourism decision-making and (2) investigate the mediating role of destination reputation in this process. The authors conducted an online survey targeting international travelers and obtained valid responses from 452 participants whose travel decisions may be influenced by aviation-related incidents. Using random sampling and structural equation modeling (SEM), the results reveal that perceived severity, attribution of responsibility, and transparency of information have significant negative effects on tourism decision-making, while media exposure and perceived frequency show weaker and non-significant impacts. Importantly, destination reputation was found to mediate the relationship between several crisis perception variables (including perceived severity, frequency, media exposure, and responsibility attribution) and tourism decision-making, confirming its critical psychological role in shaping traveler behavior.

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Metadata

Authors
Jiang, S., Ratchavieng, A., Wang, H., Phakdeephirot, N., & OuYang, Y.
Venue
International Journal of Customer Relationship Marketing and Management
Publisher
IGI Global Scientific Publishing
Published
2025-10-13
Volume
16
Issue
1
Pages
1-28
ISSN
  • 1947-9247
  • 1947-9255
DOI
10.4018/ijcrmm.390794
Cited by
0
Language
ng
Licence

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CoChat. (2026). Citation check: Aviation Disaster Crises on Tourism Decision-Making: The Mediating Role of Destination Reputation. https://app.cochat.ai/papers/10.4018/ijcrmm.390794
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Jiang, S., Ratchavieng, A., Wang, H., Phakdeephirot, N., & OuYang, Y. (2025). Aviation Disaster Crises on Tourism Decision-Making: The Mediating Role of Destination Reputation. International Journal of Customer Relationship Marketing and Management. https://doi.org/10.4018/ijcrmm.390794

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.