Cited by 4E-commerce and Technology InnovationsConsumer Market Behavior and PricingBusiness Strategies and Innovation

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The dynamic impacting study of competitive strategies to import retail E-commerce sellers.

Open access
Zhang, Xuanxuan·2018·Journal of Electronic Commerce in Organizations

Abstract

The authors investigated several import retail e-commerce sellers through questionnaires and selected several types of variables based on Porter's competitive strategy theory. Then the authors used the panel data to empirically verify theoretical consumptions based on samples got by Python method from Jingdong Global Purchases and Tmall International, the top two e-commerce platforms in China. Results validated the three major competitive strategies that could enhance the competitive advantages to import retail e-commerce sellers. As it was not applied to all platforms and commodities, sellers should make different strategies through different platforms and commodities. This article has theoretical significance that filled in the gaps on import retail e-commerce sellers' competition. It also has certain practical significance by providing references for sellers on how to improve their competitive advantages, promote healthy competition and development of the import retail e-commerce, even to facilitate the structure adjustment of consumption and foreign trade in China.

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Crossref · 10.4018/jeco.2018100104

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Citations

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Metadata

Authors
Zhang, X.
Affiliations
Chongqing University (CN)
Corresponding author
Zhang, Xuanxuan
Venue
Journal of Electronic Commerce in Organizations
Published
2018-10
Volume
16
Issue
4
Pages
53-66
ISSN
  • 1539-2929 (ISSN-L)
  • 1539-2937
OpenAlex
W2891521521
Cited by
4
References
1
Citations by year
2024: 1 · 2021: 2 · 2020: 1
FWCI
1.75
Type
journal article
Language
en
Open access
Locations
  • Journal of Electronic Commerce in Organizations (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Keywords
competitive strategy, Porter's five forces, competitive advantage, e-commerce platforms, Chinese consumers

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