Cited by 185Social Media in Health EducationImpact of Technology on AdolescentsMedia and Digital Communication

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Effective use of social media platforms for promotion of mental health awareness

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Latha, K., Meena, K. S., Pravitha, M. R., Dasgupta, Madhuporna, Chaturvedi, S. K.·2020·Journal of Education and Health Promotion

DOI 10.4103/jehp.jehp_90_20PMC PMC7325786

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Abstract

BACKGROUND: Social media platforms are progressively developing as a rich source of mass communication. Increasing mental health awareness with the help of social media can be a good initiative to reach out to a large number of people in a short time frame. This study was conducted to understand the usefulness of social media platforms for health promotion. MATERIALS AND METHODS: It was a qualitative study to evaluate the effectiveness of social media platforms in hosting health promotion campaigns in the field of mental health, which was observed over 5 months from May to September 2019 to reach more people for effective information dissemination. The campaigns were as follows (1) The Buddies for Suicide Prevention: an online campaign to create awareness about suicide prevention. The campaign included script writing, slogan writing, poster making, and short films making, organized for the general public who were interested to take part; (2) The #Iquitobacco was a 21-day campaign with an idea of tobacco cessation in the community, conducted among social media viewers who were willing to participate; and (3) #Migrainethepainfultruth was yet another campaign conducted among the social media viewers who were interested to participate. All the campaigns were conducted using two famous social media platforms commonly used by young adults. Descriptive statistics such as frequency and proportions were computed for the number of likes and shares. RESULTS: The Facebook and Instagram posts concerning all the campaigns brought about a considerable amount of reach to the targeted population. After the campaigns, the page reached to around 10.3 k people (both fans and nonfans). CONCLUSIONS: Use of social media to conduct mental health campaigns is an effective initiative as one can reach out to several people over a short time period. There is an increasing trend in the awareness of mental health with the effective use of digital media as a platform for disseminating information.

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Authors: Latha, K., Meena, K. S., Pravitha, M. R., Dasgupta, M., & Chaturvedi, S. K.
Affiliations: Department of Mental Health Education, National Institute of Mental Health and Neuro Sciences, Bengaluru, Karnataka, India
National Institute of Mental Health and Neurosciences (IN)
ORCID: Pravitha, M. R.
Dasgupta, Madhuporna
Chaturvedi, S. K.
Venue: Journal of Education and Health Promotion
Publisher: Ovid Technologies (Wolters Kluwer Health)
Published: 2020-01
Volume: 9
Pages: 124-124
ISSN: 2277-9531 (ISSN-L)
2319-6440
DOI: 10.4103/jehp.jehp_90_20
PMC: PMC7325786
OpenAlex: W3033924121
Cited by: 175
References: 17
Citations by year: 2026: 21 · 2025: 58 · 2024: 29 · 2023: 39 · 2022: 15 · 2021: 12 · 2020: 1
FWCI: 9.27
Type: journal article
Language: en
Open access: gold
doi.org
Licence: cc-by-nc-nd
creativecommons.org/licenses/by-nc-nd/4.0/ (unspecified)
Locations: Journal of Education and Health Promotion (publishedVersion, cc-by-nc-nd)
PubMed Central (publishedVersion, cc-by-nc-sa)
PubMed (publishedVersion)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics: Social Sciences › Health › Social Media in Health Education
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Social Sciences › Communication › Media and Digital Communication
Keywords: social media, mental health awareness, health campaigns, suicide prevention, tobacco cessation, migraine, Facebook, Instagram, campaign reach, digital health communication, young adults

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