Cited by 1,379Decision-Making and Behavioral EconomicsEconomic Theory and InstitutionsEconomic and Environmental Valuation

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Accounting for Tastes

Becker, Gary S.·1996·Harvard University Press eBooks

DOI 10.4159/9780674020658

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Abstract

Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.

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Authors: Becker, G. S.
Corresponding author: Becker, Gary S.
Venue: Harvard University Press eBooks
Publisher: Harvard University Press
Published: 1996-12-31
DOI: 10.4159/9780674020658
OpenAlex: W1979933087
Cited by: 1,379
References: 0
Citations by year: 2026: 14 · 2025: 36 · 2024: 21 · 2023: 19 · 2022: 18 · 2021: 25 · 2020: 19 · 2019: 54 · 2018: 42 · 2017: 38 · 2016: 49 · 2015: 37 · 2014: 47 · 2013: 45 · 2012: 62
FWCI: 12.24
Type: book
Language: en
Open access: closed
Locations: Harvard University Press eBooks (publishedVersion)
Topics: Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Theory and Institutions
Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
Keywords: Gary Becker, human capital, social capital, taste, advertising effects, peer pressure, addiction, habit, social influence, personal capital

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Accounting for Tastes

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