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Accounting for Tastes
Abstract
Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
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“Consumer behaviour is the classical field for studying demand using hedonic modelling of preference and choice (Scitovsky, 1976; Becker 1996).”
From Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy (2021) · cites this paper as Becker 1996
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Back to Bentham? Explorations of Experienced Utility
Kahneman, D. J., Wakker, P. P., & Sarin, R. K. (1997) · The Quarterly Journal of Economics · doi:10.1162/003355397555235 · Cited by 2,537
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Grönroos, C. (2008) · European Business Review · doi:10.1108/09555340810886585 · Cited by 2,041
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Metadata
- Authors
- Becker, G. S.
- Corresponding author
- Becker, Gary S.
- Venue
- Harvard University Press eBooks
- Publisher
- Harvard University Press
- Published
- 1996-12-31
- OpenAlex
- W1979933087
- Cited by
- 1,379
- References
- 0
- Citations by year
- 2026: 14 · 2025: 36 · 2024: 21 · 2023: 19 · 2022: 18 · 2021: 25 · 2020: 19 · 2019: 54 · 2018: 42 · 2017: 38 · 2016: 49 · 2015: 37 · 2014: 47 · 2013: 45 · 2012: 62
- FWCI
- 12.24
- Type
- book
- Language
- en
- Open access
- closed
- Locations
- Harvard University Press eBooks (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Theory and Institutions
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Keywords
- Gary Becker, human capital, social capital, taste, advertising effects, peer pressure, addiction, habit, social influence, personal capital
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