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Cited by 109Smoking Behavior and CessationMedia Influence and HealthBehavioral Health and Interventions

The DOI matches its Crossref record; 57 of the 57 references it cites were found in a registry or an index.

Using Mass Media Campaigns to Reduce Youth Tobacco Use: A Review

Allen, Jane Appleyard, Duke, Jennifer C., Davis, Kevin C., Kim, Annice E., Nonnemaker, James M., Farrelly, Matthew C.·2015·American Journal of Health Promotion
DOI 10.4278/ajhp.130510-lit-237
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Abstract

Objective.: This review synthesizes the published literature on using mass media campaigns to reduce youth tobacco use, with particular focus on effects within population subgroups and the relative effectiveness of campaign characteristics. Data Source.: A search of PubMed and PsycINFO conducted in March of 2014 yielded 397 studies with 34 suitable for inclusion. Study Inclusion and Exclusion Criteria.: Included were quantitative studies that evaluate an antitobacco media campaign intended to influence youth cognitions or behavior or explore the relative effectiveness of campaign characteristics among youth. Data Extraction.: An automated search and assessment of suitability for inclusion was done. Data Synthesis.: Study outcomes were compared and synthesized. Results.: Antitobacco media campaigns can be effective across racial/ethnic populations, although the size of the campaign effect may differ by race/ethnicity. Evidence is insufficient to determine whether campaign outcomes differ by socioeconomic status (SES) and population density. Youth are more likely to recall and think about advertising that includes personal testimonials; a surprising narrative; and intense images, sound, and editing. Evidence in support of using a health consequences message theme is mixed; an industry manipulation theme may be effective in combination with a health consequences message. Research is insufficient to determine whether advertising with a secondhand smoke or social norms theme influences youth tobacco use. Conclusion.: Our recommendation is to develop antitobacco campaigns designed to reach all at-risk youth, which can be effective across racial/ethnic populations. Research priorities include assessing campaign influence among lower SES and rural youth, disentangling the effects of message characteristics, and assessing the degree to which this body of evidence may have changed as a result of changes in youth culture and communication technology.

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Crossref · 10.4278/ajhp.130510-lit-237

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Research works printed but not linked: 4

  1. Gilpin EA, 2001, The California Tobacco Control Program: A Decade of Progress, Results from the California Tobacco Surveys, 1990–1998
  2. Centers for Disease Control and Prevention, 2007, Best Practices for Comprehensive Tobacco Control Programs—2007
  3. Brinn MP, 2011, Cochrane Database Syst Rev., 11, CD001006
  4. Farrelly MC, 2002, Getting to the Truth: Assessing Youths' Reactions to the Truth® and “Think. Don't Smoke” Tobacco Countermarketing Campaigns

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Metadata

Authors
Allen, J. A., Duke, J. C., Davis, K. C., Kim, A. E., Nonnemaker, J. M., & Farrelly, M. C.
ORCID
Venue
American Journal of Health Promotion
Publisher
SAGE Publications
Published
2015-11
Volume
30
Issue
2
Pages
e71-e82
ISSN
  • 0890-1171 (ISSN-L)
  • 2168-6602
DOI
10.4278/ajhp.130510-lit-237
OpenAlex
W2161250618
Cited by
109
References
57
Citations by year
2026: 4 · 2025: 13 · 2024: 11 · 2023: 9 · 2022: 12 · 2021: 12 · 2020: 8 · 2019: 14 · 2018: 7 · 2017: 7 · 2016: 7 · 2015: 3
FWCI
0.70
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • American Journal of Health Promotion (publishedVersion)
  • PubMed (publishedVersion)
Funders
  • Florida Department of Health
  • RTI International
Topics
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Smoking Behavior and Cessation
  • Social Sciences › Communication › Media Influence and Health
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Keywords
mass media campaigns, youth tobacco use, racial and ethnic disparities, socioeconomic status, rural youth
MeSH terms
Adolescent, Behavior Therapy, Humans, Mass Media, Health Communication, Tobacco Use

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