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Brands
Abstract
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brandIllustrated with many examples, the book argues that brands:* mediate the supply and demand of products and services in a global economy* frame the activities of the market by functioning as an interface* communicate interactively, selectively promoting and inhibiting communication between producers and consumers* operate as a public currency while being legally protected as private property in law* introduce sensation, qualities and affect into the quantitative calculations of the market* organize the logics of global flows of products, people, images and events.This book will be essential reading for students of sociology, cultural studies and consumption.
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Citations
Cited by
Brands: A critical perspective
Arvidsson, A. (2005) · Journal of Consumer Culture · doi:10.1177/1469540505053093 · Cited by 522
Facebook and Finance: On the Social Logic of the Derivative
Arvidsson, A. (2016) · Theory, Culture & Society · doi:10.1177/0263276416658104 · Cited by 100
The New ‘Hidden Abode’: Reflections on Value and Labour in the New Economy
Böhm, S., & Land, C. (2012) · The Sociological Review · doi:10.1111/j.1467-954x.2012.02071.x · Cited by 96
Ethics and value in customer co-production
Arvidsson, A. (2011) · Marketing Theory · doi:10.1177/1470593111408176 · Cited by 86
Environmentally significant behavior in the home
Stern, P. C. (2008) · The Cambridge Handbook of Psychology and Economic Behaviour · doi:10.1017/cbo9780511490118.015 · Cited by 50
Boyland, E., Maden, M., Coates, A. E., Masterson, T. D., Alblas, M. C., Bruce, A. S., & Roberts, C. A. (2024) · Obesity Reviews · doi:10.1111/obr.13643 · Cited by 14
Metadata
- Authors
- Lury, C.
- Venue
- Routledge eBooks
- Publisher
- Routledge
- Published
- 2004-08-12
- OpenAlex
- W4254376363
- Cited by
- 587
- References
- 0
- FWCI
- 12.08
- Type
- book
- Language
- en
- Open access
- closed
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