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Cited by 37,322

The DOI matches its Crossref record.

Diffusion of Innovations 1

Open access
Rogers, Everett M., Singhal, Arvind, Quinlan, Margaret M.·2019·An Integrated Approach to Communication Theory and Research
DOI 10.4324/9780203710753-35
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Abstract

This chapter presents a theoretical and methodological approach to the study of communication and its effects through the diffusion of innovation from a communication approach. It demonstrates through the history of diffusion research how diffusion of innovations occurs and how it impacts communication outcomes. Based on rural sociology of the 1930s and 1940s, the impact of communication platforms and an “inside out” approach are introduced as ways to test and evaluate communication change through message and source strategies.

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  1. Allen, D. (1983). New Telecommunication Services: Network Externalities and Critical Mass. Telecommunications Policy , 12 , pp. 257–271.

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Metadata

Authors
Rogers, E. M., Singhal, A., & Quinlan, M. M.
Venue
An Integrated Approach to Communication Theory and Research
Publisher
Routledge
Published
2019-03-14
Pages
415-434
DOI
10.4324/9780203710753-35
OpenAlex
W1990513740
Cited by
37,322
References
0
FWCI
1852.64
Type
book chapter
Language
en
Open access
green

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.