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Analyzing Media Messages: Using Quantitative Content Analysis in Research
Abstract
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.
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Citations
Cited by
Giving content to investor sentiment: The role of media in the stock market
TETLOCK, P. C. (2007) · The Journal of Finance · doi:10.1111/j.1540-6261.2007.01232.x · Cited by 4,827
Critical thinking, cognitive presence, and computer conferencing in distance education
Garrison, D. R., Anderson, T., & Archer, W. (2001) · American Journal of Distance Education · doi:10.1080/08923640109527071 · Cited by 3,044
Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability
Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002) · Human Communication Research · doi:10.1111/j.1468-2958.2002.tb00826.x · Cited by 3,068
Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences
Debatin, B., Lovejoy, J. P., Horn, A.-K., & Hughes, B. N. (2009) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2009.01494.x · Cited by 1,271
Ten Steps in Scale Development and Reporting: A Guide for Researchers
Carpenter, S. (2018) · Communication Methods and Measures · doi:10.1080/19312458.2017.1396583 · Cited by 1,141
Metadata
- Authors
- Riffe, D., Lacy, S., Watson, B. R., & Fico, F.
- Venue
- Routledge eBooks
- Publisher
- Routledge
- Published
- 2019-03-14
- OpenAlex
- W3035591289
- Cited by
- 414
- References
- 0
- FWCI
- 13.81
- Type
- book
- Language
- en
- Open access
- closed
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