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Cited by 10Populism, Right-Wing MovementsMisinformation and Its ImpactsRhetoric and Communication Studies

Performing Disgust

Open access
Saresma, Tuija, Tulonen, Urho·2022·Cultural Approaches to Disgust and the Visceral
DOI 10.4324/9781003205364-9
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Abstract

Social media is an increasingly important tool for the dissemination of misogynistic, xenophobic, and nationalist radical-right messages. As injurious modes of communication spread on the internet and trickle into societal discussions, polarizing communication also becomes normalized in traditional media and everyday discussions. In this chapter, we trace how disgust becomes politicized in radical-right populist rhetoric online. The radical right movement’s affective discourse is used to arouse strong emotions in the followers. We are interested in how repulsion toward women, typical of texts published in many online environments, affectively intersects with repulsion towards (other) gendered, sexualized and racialized others. We analyse how disgust works performatively on a far-right online site https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781003205364/cc8fa3a7-228f-458d-9efd-f657c0db90e7/content/www.Patriootti.com" xmlns:xlink=" https://www.w3.org/1999/xlink ">Patriootti.com [Patriot]. This Finnish website is a part of a larger network of malicious far-right sites. It serves as an example of transnational affective rhetoric that fuels disgust, hatred, and violence against those constructed as others. Our analysis draws on research on populism and Sara Ahmed’s affect theory. We pay attention to how adversarial groups are constructed, helped by affective mobilization, and enquire who are the us and who are the others. Disgust as a moral emotion, we suggest, serves as an instrument for mobilizing people with populist rhetoric in promoting racist and even fascist politics.

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  • The cognitive frames and affective patterns observed are not surprising; they concur with previous research focused on frames and studies focused on affective rhetoric and discriminatory discourse such as sexism.

    “However, the cognitive frames and the affective patterns observed are not surprising; they concur with previous research focused on frames (Colliver et al., 2019) and studies focused on affective rhetoric and discriminatory discourse such as sexism (Saresma and Tulonen, 2022).”

    From “Real men in the battlefield”: a hybrid AI–discourse analysis of online homophobia and transphobia (2026) · cites this paper as Saresma and Tulonen, 2022

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Authors
Saresma, T., & Tulonen, U.
ORCID
Saresma, Tuija
Venue
Cultural Approaches to Disgust and the Visceral
Publisher
Routledge
Published
2022-09-06
Pages
74-89
DOI
10.4324/9781003205364-9
OpenAlex
W4293047617
Cited by
10
References
27
Citations by year
2026: 3 · 2025: 4 · 2024: 1 · 2023: 2
FWCI
16.96
Type
book chapter
Language
en
Open access
Licence
Locations
  • Routledge eBooks (publishedVersion, cc-by-nc-nd)
  • Jyväskylä University Digital Archive (University of Jyväskylä) (submittedVersion, cc-by-nc-nd)
Topics
  • Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Arts and Humanities › Philosophy › Rhetoric and Communication Studies
Keywords
disgust, radical right, populism, affective rhetoric, online hate speech, Sara Ahmed, affect theory, othering, misogyny, xenophobia, nationalism, moral emotions

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