Cited by 13Consumer Behavior in Brand Consumption and IdentificationConsumer behavior in food and healthConsumer Behavior and Market Dynamics

The DOI matches its Crossref record.

Consumer Social Values

Eda Gurel‐Atay, Lynn R. Kahle·2019·Routledge eBooks

Abstract

Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover

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Crossref · 10.4324/9781315283739

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Metadata

Authors
Gurel‐Atay, E., & Kahle, L. R.
Venue
Routledge eBooks
Publisher
Routledge
Published
2019-04-30
OpenAlex
W2950552900
Cited by
13
References
0
Citations by year
2026: 1 · 2025: 3 · 2024: 1 · 2023: 1 · 2022: 3 · 2021: 3 · 2020: 1
FWCI
2.35
Type
book
Language
en
Open access
closed
Locations
Routledge eBooks (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
  • Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Keywords
consumer values, social values, consumer behavior

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