Integrating Sustainability into Core Business
Open accessAbstract
Today, more than ever, people involved in defining corporate strategies must be able to build a solid structure on which they can rely to protect and develop their business assets and to ensure their organization a long lasting future. In order to sustain a long lasting and successful business, there is a growing need to integrate sustainability as a driver, as a primary premise in determining business strategies. Thus, sustainability is not a separate process or an add-on to the corporate company strategy; it is integrated into the long-term strategies, business policies and objectives, and incorporated into operational processes and procedures. In this way, companies can shape their strategy and operations to address change, meeting expectations and needs that arise from all stakeholders while at the same time increasing competitiveness and sustaining profitability. DNV GL and EY, supported by GFK Eurisko, have tried to investigate the maturity of this approach.
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The theoretical framework gains importance with paradigmatic evolution from corporate social responsibility as an add-on to an integrated green business model positioning sustainability at the core strategy.
“This theoretical framework gains importance with paradigmatic evolution from corporate social responsibility as an add-on to an integrated green business model positioning sustainability at the core strategy (Cici & D'Isanto, 2017).”
From Green Entrepreneurship and SME Sustainability Toward the Sustainable Development Goals: A Systematic Literature Review and Bibliometric Analysis (2026) · cites this paper as Cici & D'Isanto, 2017
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Hall, J., & Wagner, M. (2012) · Business Strategy and the Environment · doi:10.1002/bse.728 · Cited by 227 · see citing works
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Cited by
Sorted by citations
Faculty of Economics and Business Education, U. P. I., Amalia, D. U., Machmud, A., Faculty of Economics and Business Education, U. P. I., Supardi, E., Faculty of Economics and Business Education, U. P. I., Rohmana, Y., & Faculty of Economics and Business Education, U. P. I. (2026) · International Journal of Social Science and Human Research · doi:10.47191/ijsshr/v9-i1-45
- Authors
- Cici, C., & D'Isanto, D.
- Affiliations
- University of Milano-Bicocca (IT)
- Venue
- Symphonya. Emerging Issues in Management
- Published
- 2017-12-21
- Issue
- 1
- Pages
- 50-65
- ISSN
- 1593-0300 (ISSN-L)
- 1593-0319
- OpenAlex
- W2901250339
- Cited by
- 14
- References
- 1
- Citations by year
- 2025: 2 · 2024: 4 · 2022: 1 · 2021: 3 · 2020: 2 · 2019: 1 · 2018: 1
- FWCI
- 1.98
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- cc-by
- Locations
- Symphonya Emerging Issues in Management (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- LEO (Conservatorio di Musica Francesco Cilea) (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Sustainability and Innovation in Business
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Keywords
- sustainability integration, business strategy, long-term strategy, stakeholder expectations, competitiveness, profitability, business operations
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