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The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi
Open accessAbstract
This study aims to determine the effect of trust, convenience, quality of information on purchase decisions at the shopee marketplace (a case study of the Sukabumi community). The research population is consumers who have made purchases online at the shopee site. The sample is 55 people using purposive sampling method. Data collection is carried out using a questionnaire. Data were analyzed using multiple linear regression analysis using the SPSS program. The results of the research show that Trust has a positive and significant effect on purchase decision, convenience has a positive and significant effect on purchase decision, information quality has a positive and significant effect on purchase decision
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References 13 · Cited by 11
Metadata
- Authors
- Eriyanti, P., & Ardhiyansyah, A.
- Affiliations
- Nusa Putra University (ID)
- ORCID
- Ardhiyansyah, Andri
- Venue
- Insight Management Journal
- Published
- 2023-01-30
- Volume
- 3
- Issue
- 2
- Pages
- 48-55
- ISSN
- 2774-1737 (ISSN-L)
- OpenAlex
- W4383602054
- Cited by
- 11
- References
- 13
- Citations by year
- 2025: 1 · 2024: 1 · 2023: 9
- FWCI
- 2.91
- Type
- journal article
- Language
- en
- Open access
- hybrid
- dx.doi.org
- Licence
- Locations
- Insight Management Journal (publishedVersion, cc-by-nc-sa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- online purchase decision, trust, convenience, information quality, Shopee, online consumers, online shopping, Sukabumi
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi. https://app.cochat.ai/papers/10.47065/imj.v3i2.226
- The paper
- Eriyanti, P., & Ardhiyansyah, A. (2023). The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi. Insight Management Journal. https://doi.org/10.47065/imj.v3i2.226
