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Analisis Peran Tiktok Shop dalam Mendorong Ekonomi UMKM di Indonesia
Open accessAbstract
E-commerce and digital platforms like TikTok Shop have significantly impacted the business model of MSMEs in Indonesia. This article discusses the role of e-commerce in promoting the growth of MSMEs and the local economy through quality products and competitive pricing. TikTok Shop has opened opportunities for MSMEs to market their products creatively through short videos and other features, including collaboration with influencers to expand marketing reach. However, the closure of TikTok Shop also negatively impacted traditional market traders, causing a decrease in income and challenges in competing with online prices. To support MSMEs, the government coordinates and monitors MSME activities, as well as provides digital-based training programs to improve technical skills. The government also records MSMEs through the Cooperative and Micro, Small, and Medium Enterprises Data System (Simdakop). Effective marketing strategies, such as consistency, planning, and the use of social media, are crucial for MSMEs to remain competitive in an increasingly tight market. With the right efforts from the government, MSMEs are expected to take advantage of existing opportunities and contribute significantly to national economic growth.
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Research works printed but not linked: 6
- SAMMAJIVA -Vol.2, No.2, JUNI 2024
- Afiah, N., Hasan, M., S, R., & Arisah, N. (2022). Analisis Pemanfaatan Aplikasi TikTok dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar. Ideas: Jurnal Pendidikan, Sosial, Dan Budaya, 8(4), 1257. https://doi.org/10.32884/ideas.v8i4.1040 · DOI
- Alfayed, E., Ramadeli, L., Agnestasia, R., Amalina, V., Swid, Z. H. O., & Riofita, H. (2023). Analisis Strategi Pemasaean Dan Penjualan E-Commerce Pada Tiktokshop. Jurnal Ekonomi Manajemen Dan Bisnis, 1(2), 195-2021. https://doi.org/10.62017/jemb · DOI
- Frizawati, N., Trisakti, P., Romauli, J., & Fitri Ayu Nofirda. (2023). Analisis Pemanfaatan Tiktok dalam Meningkatkan Pendapatan Perekonomian UMKM di Pekanbaru. Jurnal Pendidikan Tambusai, 7(3), 30658-30667. https://jptam.org/index.php/jptam/article/view/11962%0Ahttps://jptam.org/index.php/ jptam/article/download/11962/9216
- Sri Lestari Triyaningsih. (2020). STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH Sri Lestari Triyaningsih Fakultas Ekonomi Universitas Slamet Riyadi Surakarta. Jurnal Ekonomi Dan Kewirausahaan, 12(1), 37-46. https://ejurnal.unisri.ac.id/index.php/Ekonomi/article/view/340
- Supriyanto, A., Chikmah, I. F., Salma, K., & Tamara, A. W. (2023). Penjualan Melalui Tiktok Shop dan Shopee: Menguntungkan yang Mana? BUSINESS: Scientific Journal of Business and Entrepreneurship, 1, 1-16. https://journal.csspublishing/index.php/business
Cited by
Sorted by citations
Digital Marketing Strategy on Online Purchase Decision on TikTok Online Shopping Platform
Handayani, E. H., & Rasidi, M. (2024) · Golden Ratio of Social Science and Education · doi:10.52970/grsse.v4i2.1303 · Cited by 2
“The presence of TikTok Shop has opened up new opportunities for businesses, both micro, small, and medium scale, to promote products in a more interactive and interesting way through creative video content (Maria & Janah, 2024).”
Metadata
- Authors
- Maria, V., & Janah, R.
- Affiliations
- Sultan Ageng Tirtayasa University (ID)
- Venue
- Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
- Publisher
- Sekolah Tinggi Agama Buddha Nalanda
- Published
- 2024-05-20
- Volume
- 2
- Issue
- 2
- Pages
- 138-146
- ISSN
- 2985-9611 (ISSN-L)
- 2986-0415
- OpenAlex
- W4402524659
- Cited by
- 1
- References
- 0
- Citations by year
- 2025: 1
- FWCI
- 0.86
- Type
- journal article
- Language
- en
- Open access
- diamond
- dx.doi.org
- Locations
- SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Business and International Management › SMEs Development and Digital Marketing
- Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
- Social Sciences › Business, Management and Accounting › Accounting › Financial Literacy and Behavior
- Keywords
- TikTok Shop, micro, small and medium enterprises, e-commerce, influencer marketing, short video marketing, traditional market traders, government support for MSMEs, digital skills training, local economy, Indonesia
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