Cited by 1Sports Analytics and PerformancePhysical Education and Sports StudiesSports, Gender, and Society

Research on the Developing Trend and Strategies of the NBA Games and NBA Players

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Guan, Jianghao, Wang, Haoqi, Yuan, Jinzhi·2022·Highlights in Business Economics and Management

Abstract

Since the birth of the professional league, players have become entertainment products for the public. From Paul Arizin, the inventor of the jump shot who also earned part-time money, to LeBron James, who is worth hundreds of millions of dollars, this entertainment maximizes the value of players and promotes the game of basketball to the world. The National Basketball Association is arguably the world’s most competitive professional basketball league. It features all the top players, coaching staff, and trainers. It has been established for 75 years. However, each period of the league has some special trends of it. As the league is stepping into the 2020s era, it’s quite significant that people can observe new trends involving playing styles and players. This paper discusses and investigates the trend of the NBA playing style and player builds using static and situational analysis. This paper also made predictions about the NBA Draft prospects. Then, this paper will present the methods and data, followed by the results and discussions to improve the NBA’s development. Such as the periphery taking IP as the core and spreading it to the periphery; the Industrial chain Logic of IP Event tourism development, and adhering to the “star” strategy to create idols and aggregate the flow of fans.

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Research works printed but not linked: 8

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Authors
Guan, J., Wang, H., & Yuan, J.
Venue
Highlights in Business Economics and Management
Published
2022-12-12
Volume
4
Pages
96-102
ISSN
2957-952X (ISSN-L)
OpenAlex
W4312141702
Cited by
1
References
1
Citations by year
2023: 1
FWCI
0.20
Type
journal article
Language
en
Open access
Locations
Highlights in Business Economics and Management (publishedVersion, cc-by-nc)
Topics
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Sports Analytics and Performance
  • Social Sciences › Sociology and Political Science › Physical Education and Sports Studies
  • Social Sciences › Gender Studies › Sports, Gender, and Society
Keywords
NBA, professional basketball, NBA draft, player development, sports entertainment, intellectual property, sports tourism

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