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Cited by 506

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives

Open access
Yang, Zhilin, Jun, Minjoon·1970·Journal of Business Strategies

Abstract

This exploratory study expands the knowledge concerning service qualitydimensions in the context of Internet commerce, from the differing perspectivesof two groups: Internet purchasers and Internet non-purchasers. Six primaryservice quality dimensions perceived by Internet purchasers were uncovered:reliability, access, ease of use, personalization, security, and credibility whileseven dimensions were discovered for Internet non-purchasers: security, responsiveness,ease of use, reliability, availability, personalization, and access.When examining the relative importance of each dimension affecting overallservice quality assessment, the "reliability" factor was found to be the mostimportant dimension for Internet purchasers while Internet non-purchasersconsider "security" as their most critical concern.

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Metadata

Authors
Yang, Z., & Jun, M.
Venue
Journal of Business Strategies
Published
1970-01-01
Volume
19
Issue
1
Pages
19-42
ISSN
0887-2058 (ISSN-L)
OpenAlex
W1563791530
Cited by
506
References
3
FWCI
0.00
Type
journal article
Language
en
Open access
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CoChat. (2026). Citation check: Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives. https://app.cochat.ai/papers/10.54155/jbs.19.1.19-42
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Yang, Z., & Jun, M. (1970). Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives. Journal of Business Strategies. https://doi.org/10.54155/jbs.19.1.19-42

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.