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The new competitors: they think in terms of ‘speed-to-market’
Abstract
Executive Overview Time-to-market is becoming a highly competitive issue for manufacturing companies, and in the 1990s it may be the single most critical factor for success across all markets. A new group of accelerating competitors is emerging that thinks in terms of speed-to-market. These business units are using shorter product life cycles and have a propensity for change which is winning market share and increasing profits. Key to their success is concurrent engineering which gives manufacturing managers a say in designing the production and ensuring that flexibility and efficiency are available in the product phase of product development. Technological advances in information processing provide the tools used in concurrent engineering.
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Citations
Cited by
Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry
Eisenhardt, K. M., & Tabrizi, B. N. (1995) · Administrative Science Quarterly · doi:10.2307/2393701 · Cited by 2,426
Supply chain collaboration: Impact on collaborative advantage and firm performance
Cao, M., & Zhang, Q. (2011) · Journal of Operations Management · doi:10.1016/j.jom.2010.12.008 · Cited by 2,049
Gibson, C. B., & Gibbs, J. L. (2006) · Administrative Science Quarterly · doi:10.2189/asqu.51.3.451 · Cited by 1,152
Innovation Speed: A Conceptual Model of Context, Antecedents, and Outcomes
Kessler, E. H., & Chakrabarti, A. K. (1996) · The Academy of Management Review · doi:10.2307/259167 · Cited by 847
Chen, M., & Hambrick, D. C. (1995) · Academy of Management Journal · doi:10.5465/256688 · Cited by 312
Metadata
- Authors
- Vesey, J. T.
- Venue
- Academy of Management Perspectives
- Publisher
- Academy of Management
- Published
- 1991-02
- Volume
- 5
- Issue
- 2
- Pages
- 23-33
- ISSN
- 1558-9080 (ISSN-L)
- 1943-4529
- OpenAlex
- W2029882238
- Cited by
- 193
- References
- 0
- FWCI
- 13.12
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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