The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
The Role of Verbal and Visual Text in the Process of Institutionalization
Open accessAbstract
In this article we develop novel theory on the differentiated impact of verbal and visual text on the emergence, rise, establishment, and consolidation of institutions. Integrating key insights from social semiotics into a discursive model of institutionalization, we identify distinct affordances of verbal and visual text based on the constitutive features of these semiotic modes. In an effort to extend scholarly inquiry into the relationship of text and institutions, we develop a set of propositions on how and under which conditions verbal and visual text, respectively, facilitate the institutionalization of novel ideas in each stage of the process. Our theory development has implications for research on institutions as communicative accomplishments, contributes to the nascent line of multimodal research, and provides novel insights into institutional emergence.
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Cites
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Technologies, texts and affordances.
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Visual Persuasion: The Role of Images in Advertising
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“As Messaris (1997) notes, the lack of a clear visual ‘syntax’ makes visual meaning fluid and indeterminate, and strongly dependent on the viewers’ interpretational predispositions.”
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Putting Communication Front and Center in Institutional Theory and Analysis
Cornelissen, J. P., Durand, R., Fiss, P. C., Lammers, J. C., & Vaara, E. (2015) · Academy of Management Review · doi:10.5465/amr.2014.0381 · Cited by 391
Cited by
Topic Modeling in Management Research: Rendering New Theory from Textual Data
Hannigan, T. R., Haans, R. F. J., Vakili, K., Tchalian, H., Glaser, V. L., Wang, M. S., Kaplan, S., & Jennings, P. D. (2019) · Academy of Management Annals · doi:10.5465/annals.2017.0099 · Cited by 621
Zhang, J., Liang, G., Feng, T., Yuan, C., & Jiang, W. (2020) · Business Strategy and the Environment · doi:10.1002/bse.2349 · Cited by 499
Metadata
- Authors
- Meyer, R. E., Jancsary, D., Höllerer, M. A., & Boxenbaum, E.
- Venue
- Academy of Management Review
- Publisher
- Academy of Management
- Published
- 2018-07
- Volume
- 43
- Issue
- 3
- Pages
- 392-418
- ISSN
- 0363-7425 (ISSN-L)
- 1930-3807
- OpenAlex
- W2724770865
- Cited by
- 173
- References
- 10
- FWCI
- 22.09
- Type
- journal article
- Language
- en
- Open access
- green
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