Cited by 68Social Media in Health EducationInnovations in Medical EducationImpact of Technology on Adolescents

Unprofessional behaviour on social media by medical students

Barlow, Christopher J, Morrison, Stewart, Stephens, Hugh ON, Jenkins, Emily, Bailey, Michael J, Pilcher, David·2015·Medical Journal of Australia

Abstract

OBJECTIVES: To describe the social media usage patterns of medical students and to identify factors associated with their posting of unprofessional content on social media. DESIGN: Voluntary survey, delivered online. SETTING: All students in all 20 Australian medical schools were eligible to participate (16 993 individuals). PARTICIPANTS: Of 1027 initial respondents during the study period (29 March - 12 August 2013), 880 completed the survey. MAIN OUTCOME MEASURES: Prevalence of unprofessional online behaviour on social media by medical students, as reported by students about their own and others' accounts. RESULTS: Posting of unprofessional content was self-reported by 306 students (34.7%), mainly depictions of intoxication (301 students, 34.2%) or illegal drug use (14 students, 1.6%), or posting of patient information (14 students, 1.6%). Posting of unprofessional content was associated with posting evidence of alcohol use and racist content online, MySpace use, and planning to change one's profile name after graduation. Factors associated with reduced unprofessional content included believing that videos depicting medical events with heavy alcohol use were inappropriate, and being happy with one's own social media portrayal. Exposure to guidelines on professional online conduct had no effect on posting behaviour. CONCLUSIONS: Social media use was nearly universal in the surveyed cohort. Posting of unprofessional content was highly prevalent despite understanding that this might be considered inappropriate, and despite awareness of professionalism guidelines. Medical educators should consider approaches to this problem that involve more than simply providing guidelines or policies, and students should be regularly prompted to evaluate and moderate their own online behaviour.

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  • Studies showed privacy settings deployment from 71% to 97% among health care professionals.

    “Studies showed privacy settings deployment from 71% to 97% among HCPs [40,42,65,66,68,96,100,115,117,118].”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [42]

    The Results (p. 2) report that 70.6% of Facebook-using students restricted content to groups or individuals and 96.9% changed default security settings, matching the claimed range when rounded. The study surveyed medical students, however, so it does not establish that range for health care professionals generally. (LLM, conf=0.86)

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  • Studies most frequently associate unprofessional behavior on social media with online content pertaining to alcohol intoxication; substance or illegal drug use, nudity, and sexuality; demeaning content about patients, peers, educators, clinical sites, or the profession as a whole; discriminatory content; profanity; and aggressive or bullying content toward coworkers.

    “Although there is no uniform consensus on what constitutes unprofessional behavior, studies most frequently associated it with online content pertaining to alcohol intoxication; substance or illegal drug use, nudity, and sexuality; demeaning content about patients, peers, educators, clinical sites, or the profession as a whole; discriminatory content; profanity; and aggressive/bullying content”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [42]

    The introduction (p. 1) describes improper posts involving profanity, discriminatory language, alcohol intoxication and sexually suggestive material; the abstract (p. 1) also reports illegal drug use and posting patient information. The survey table (p. 5) includes negative discussion of clinical sites. The paper does not establish that studies *most frequently* associate unprofessional behaviour with the full list, and the cited passages do not address nudity, demeaning content about peers or educators, or aggressive or bullying content toward coworkers. (LLM, conf=0.87)

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  • There is a qualitative distinction between disseminating guidelines and formally integrating social media instruction into medical curricula, which should become imperative for health care professional education at undergraduate, graduate, or continuing medical education levels.

    “There is a qualitative distinction between disseminating guidelines and formally integrating SM instruction into medical curricula, which should become imperative for HCP education, undergraduate or graduate level, or continuing medical education [42].”

    From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [42]

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  • Only 4 studies explicitly stated the percentage of students who had set their Facebook account on private: 37% of pharmacy students, 83.6% and 91% of dental students, and 71% of medical students.

    “Only 4 studies explicitly stated the percentage of students who had set their Facebook account on private: 37% of pharmacy students [40], 83.6% and 91% of dental students [64,65], and 71% of medical students [42].”
  • Surveys that captured students' self-report of posted unprofessional behavior reported witnessing the investigated examples with varying frequencies.

    “Surveys that captured students’ self-report of posted unprofessional behavior (eg, evidence of being intoxicated, illegal drug use, posting patient information, sharing clinical images inappropriately, and depictions of an illegal act) reported witnessing the investigated examples with varying frequencies [32,42,43,55,59,62,64,73,114,118].”

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References 11 · Cited by 68

Authors
Barlow, C. J., Morrison, S., Stephens, H. O., Jenkins, E., Bailey, M. J., & Pilcher, D.
Affiliations
  • The Alfred Hospital (AU)
  • St Vincent's Hospital Melbourne (AU)
  • Mayo Clinic (US)
  • The Royal Melbourne Hospital (AU)
  • Monash University (AU)
Corresponding author
Barlow, Christopher J
Venue
Medical Journal of Australia
Publisher
AMPCo
Published
2015-12
Volume
203
Issue
11
Pages
439-439
ISSN
  • 0025-729X (ISSN-L)
  • 1326-5377
OpenAlex
W2410798347
Cited by
68
References
11
Citations by year
2026: 2 · 2025: 3 · 2024: 1 · 2023: 11 · 2022: 4 · 2021: 11 · 2020: 7 · 2019: 11 · 2018: 5 · 2017: 7 · 2016: 5
FWCI
7.07
Type
journal article
Language
en
Open access
closed
Locations
  • The Medical Journal of Australia (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Health › Social Media in Health Education
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Innovations in Medical Education
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords
social media, medical students, unprofessional behavior, professionalism, alcohol consumption, illicit drug use, patient information disclosure, MySpace, medical education
MeSH terms
Adult, Australia, Confidentiality, Female, Humans, Male, Retrospective Studies, Schools, Medical, Students, Medical, Internet, Professional Misconduct, Social Media

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