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Cited by 11Artificial Intelligence in EducationDigital Media and Visual ArtArt, Technology, and Culture

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Robots over humans? The place of artificial intelligence in the pedagogy of art direction in film education

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Brako, Daniel Kofi, Mensah, Anthony Kobina·2023·Journal of Emerging Technologies
DOI 10.57040/jet.v3i2.484
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Abstract

Discourses on artificial intelligence (AI) in the field of art direction have not gained enough attention, although its use is becoming more predominant in the rapidly evolving technologically driven filmmaking world. Largely, AI has taken over various aspects of the filmmaking process from pre-production, and production to postproduction. Apart from its major influence on the role of an art director, the incorporation of AI in filmmaking enhances the functions of producers, screenwriters, directors, cinematographers, editors, sound designers, and animators. This qualitative paper approach rides on a rapid review design based on the selection of scholarly articles drawn from databases such as Google Scholar, Elsevier, IEEEX Xplore, and ACM Digital Library, using artificial intelligence, art direction, and filmmaking as vocabulary for search. It aims to outline the benefits of integration of AI in art direction pedagogy in film education. Also, it highlights the challenges and potential solutions of the integration of AI in art direction pedagogy in film education. The findings of this review show that AI enhances set design and simulates lighting in the creation of film worlds. Also, AI has the ability to create three-dimensional (3D) and realistic complex props rapidly. In addition, AI has the ability to analyze and generate design renderings in costume design and make-up efficiently. Notwithstanding, it brings to the fore that the integration of AI in teaching art direction poses some challenges such as awareness and understanding of tools, as well as ethical implications to data privacy and algorithmic bias. The paper recommends that educational institutions offering film art direction curricula should embrace this technology and equip teachers with the necessary training and support to teach them effectively. Also, the institutions must take measures to control ethical issues and data-driven policies.

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Metadata

Authors
Brako, D. K., & Mensah, A. K.
Affiliations
  • University of Cape Coast (GH)
  • University of Maryland Global Campus (US)
Corresponding author
  • Brako, Daniel Kofi
  • Mensah, Anthony Kobina
ORCID
Brako, Daniel Kofi
Venue
Journal of Emerging Technologies
Publisher
African Journals Online (AJOL)
Published
2023-08-07
Volume
3
Issue
2
Pages
51-59
ISSN
  • 2710-0189 (ISSN-L)
  • 2710-0197
DOI
10.57040/jet.v3i2.484
OpenAlex
W4385662413
Cited by
11
References
2
Citations by year
2026: 2 · 2025: 6 · 2024: 2 · 2023: 1
FWCI
2.58
Type
journal article
Language
en
Open access
Licence
Locations
  • Journal of Emerging Technologies (publishedVersion, cc-by-sa)
  • Journal of Emerging Technologies (publishedVersion, cc-by-nc-sa)
Topics
  • Social Sciences › Education › Artificial Intelligence in Education
  • Physical Sciences › Computer Science › Computer Graphics and Computer-Aided Design › Digital Media and Visual Art
  • Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Art, Technology, and Culture
Keywords
stage design, costume design, makeup design, lighting simulation, 3D rendering, data privacy, algorithmic bias, ethical implications of AI, teacher professional development, film production

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CoChat. (2026). Citation check: Robots over humans? The place of artificial intelligence in the pedagogy of art direction in film education. https://app.cochat.ai/papers/10.57040/jet.v3i2.484
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Brako, D. K., & Mensah, A. K. (2023). Robots over humans? The place of artificial intelligence in the pedagogy of art direction in film education. Journal of Emerging Technologies. https://doi.org/10.57040/jet.v3i2.484