Social Media and Its Effects on Beauty
Open accessAbstract
Beauty is concerned with physical and mental health as both are intimately related. Short-term decisions to alter one’s body structure irrespective of genetic, environmental, occupational and nutritional needs can leave medium- and long-term effects. This chapter analyzes the role of social media and its effects on the standards of beauty. The researchers have summarized the literature on how social media plays a role in affecting beauty trends, body image and self-esteem concerns. There is support that social media affects individuals negatively, in pushing them to engage in life threatening beauty trends due to social compliance and acceptance in society. The aim was to review social networking sites’ impact on perception of standards of beauty and newer unrealistic trends gaining popularity that could alter opinions and also cause harm to individuals in the long run. This is an emerging area of research that is of high importance to the physical and mental health in the beauty, health and hospitality industry with the latter being manifested in depression, anxiety and fear of non-acceptability and being seen as a social gauche.
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Highly curated and idealized content on SNSs encourages users to engage in upward social comparisons.
“The highly curated and idealized content prevalent on SNSs encourages users to engage in upward social comparisons, where they compare themselves to seemingly superior others (Henriques and Patnaik, 2020).”
From The associations between social comparison on social media and young adults’ mental health (2025) · cites this paper as Henriques and Patnaik, 2020
Section 4 says SNSs prompt appearance comparisons among teenagers and that teenage girls are vulnerable to upward comparison. Section 5 describes social-media images as idealized and digitally altered. The paper supports the general connection, but its explicit discussion of upward comparison concerns teenage girls, not SNS users broadly. (LLM, conf=0.83)
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References 48 · Cited by 63
- Authors
- Henriques, M., & Patnaik, D.
- Venue
- Beauty - Cosmetic Science, Cultural Issues and Creative Developments
- Publisher
- IntechOpen
- Published
- 2021-05-12
- OpenAlex
- W3088059825
- Cited by
- 63
- References
- 48
- Citations by year
- 2026: 4 · 2025: 16 · 2024: 22 · 2023: 12 · 2022: 9
- FWCI
- 37.14
- Type
- book chapter
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- IntechOpen eBooks (publishedVersion, cc-by)
- BiblioBoard Library Catalog (Open Research Library) (submittedVersion, cc-by)
- Contact-less Assessment of In-vivo Body Signals Using Microwave Doppler Radar (InTech) (submittedVersion, cc-by)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- social media, beauty standards, body image, self-esteem, social networking sites, beauty trends, body modification, mental health, depression, anxiety, social acceptance, hospitality industry
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