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Handbook of consumer behavior
Abstract
Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings.
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Citations
Cited by
Investor Psychology and Asset Pricing
(2001) · The Journal of Finance · doi:10.1111/0022-1082.00379 · Cited by 2,357
Some antecedents and outcomes of brand love
Carroll, B. A., & Ahuvia, A. C. (2006) · Marketing Letters · doi:10.1007/s11002-006-4219-2 · Cited by 2,283
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
Escalas, J. E., & Bettman, J. R. (2003) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1303_14 · Cited by 1,534
Empirical testing of a model of online store atmospherics and shopper responses
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003) · Psychology & Marketing · doi:10.1002/mar.10064 · Cited by 1,283
Determinants of Chinese consumers' green purchase behavior
Chan, R. Y. K. (2001) · Psychology & Marketing · doi:10.1002/mar.1013 · Cited by 1,220
Metadata
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 1991-09-01
- Volume
- 29
- Issue
- 01
- Pages
- 29-0386-29-0386
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W1994204779
- Cited by
- 1,033
- References
- 0
- Type
- book review
- Language
- en
- Open access
- closed
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How to cite
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- CoChat. (2026). Citation check: Handbook of consumer behavior. https://app.cochat.ai/papers/10.5860/choice.29-0386
- The paper
- Handbook of consumer behavior. (1991). Choice Reviews Online. https://doi.org/10.5860/choice.29-0386
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
