Cited by 1,283Consumer Retail Behavior StudiesDigital Marketing and Social MediaConsumer Behavior and Marketing Influence

Empirical testing of a model of online store atmospherics and shopper responses

Eroglu, Sevgin A., Machleit, Karen A., Davis, Lenita M.·2003·Psychology & Marketing

Abstract

This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviors as a result of the emotions experienced during the shopping episode. In addition, the findings confirm the hypothesized moderating effects of two individual traits, namely, involvement and atmospheric responsiveness. The results underscore the role that online store atmospherics play in creating positive reactions from shoppers and demonstrate that these positive reactions will be more pronounced under certain conditions. © 2003 Wiley Periodicals, Inc.

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Crossref · 10.1002/mar.10064

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5 of 5 references verified0 citation errors · 0 not checkable

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  • Recently, the dimension of organism has been extended to include the general concept of the attitude that consumers may develop toward the atmosphere of online stores in cognitive as well as emotional ways.

    “However, recently, the dimension of organism has been extended to include the general concept of the attitude that consumers may develop toward the atmosphere of online stores in cognitive as well as emotional ways (Eroglu, Machleit, & Davis, 2001: Eroglu et al., 2003: Fiore & Kim, 2007).”
  • Past researchers utilizing the S-O-R model have considered that consumer characteristics can moderate the relationship between stimulus and organism such as gender, familiarity toward the website, and culture.

    “When it comes to cultural effect of the main model, past researchers utilizing the S-O-R model have considered that consumer characteristics can moderate the relationship between stimulus and organism such as gender (Eroglu, et al., 2003), familiarity toward the website (Chen & Dibb, 2010), and culture (Davis, Wang, & Lindridge, 2008).”

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Authors
Eroglu, S. A., Machleit, K. A., & Davis, L. M.
Affiliations
  • Georgia State University (US)
  • University of Cincinnati (US)
  • University of Alabama (US)
Corresponding author
Machleit, Karen A.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2003-01-17
Volume
20
Issue
2
Pages
139-150
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
OpenAlex
W2069206189
Cited by
1,283
References
5
Citations by year
2026: 67 · 2025: 61 · 2024: 71 · 2023: 72 · 2022: 97 · 2021: 102 · 2020: 76 · 2019: 84 · 2018: 65 · 2017: 84 · 2016: 62 · 2015: 50 · 2014: 74 · 2013: 50 · 2012: 48
FWCI
46.40
Type
journal article
Language
en
Open access
closed
Locations
Psychology and Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
customer satisfaction, approach-avoidance behavior, consumer involvement, moderating effect, e-commerce

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