Empirical testing of a model of online store atmospherics and shopper responses
Abstract
This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviors as a result of the emotions experienced during the shopping episode. In addition, the findings confirm the hypothesized moderating effects of two individual traits, namely, involvement and atmospheric responsiveness. The results underscore the role that online store atmospherics play in creating positive reactions from shoppers and demonstrate that these positive reactions will be more pronounced under certain conditions. © 2003 Wiley Periodicals, Inc.
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Recently, the dimension of organism has been extended to include the general concept of the attitude that consumers may develop toward the atmosphere of online stores in cognitive as well as emotional ways.
“However, recently, the dimension of organism has been extended to include the general concept of the attitude that consumers may develop toward the atmosphere of online stores in cognitive as well as emotional ways (Eroglu, Machleit, & Davis, 2001: Eroglu et al., 2003: Fiore & Kim, 2007).”
From Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture (2013) · cites this paper as Eroglu et al., 2003
Past researchers utilizing the S-O-R model have considered that consumer characteristics can moderate the relationship between stimulus and organism such as gender, familiarity toward the website, and culture.
“When it comes to cultural effect of the main model, past researchers utilizing the S-O-R model have considered that consumer characteristics can moderate the relationship between stimulus and organism such as gender (Eroglu, et al., 2003), familiarity toward the website (Chen & Dibb, 2010), and culture (Davis, Wang, & Lindridge, 2008).”
From Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture (2013) · cites this paper as Eroglu, et al., 2003
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- Authors
- Eroglu, S. A., Machleit, K. A., & Davis, L. M.
- Affiliations
- Georgia State University (US)
- University of Cincinnati (US)
- University of Alabama (US)
- Corresponding author
- Machleit, Karen A.
- ORCID
- Davis, Lenita M.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2003-01-17
- Volume
- 20
- Issue
- 2
- Pages
- 139-150
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2069206189
- Cited by
- 1,283
- References
- 5
- Citations by year
- 2026: 67 · 2025: 61 · 2024: 71 · 2023: 72 · 2022: 97 · 2021: 102 · 2020: 76 · 2019: 84 · 2018: 65 · 2017: 84 · 2016: 62 · 2015: 50 · 2014: 74 · 2013: 50 · 2012: 48
- FWCI
- 46.40
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychology and Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- customer satisfaction, approach-avoidance behavior, consumer involvement, moderating effect, e-commerce
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