Socialnomics: how social media transforms the way we live and do business

Abstract

Praise for Socialnomics It's obvious that Qualman's passion is social media. Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch People are hot for social media . . . says it's about listening first, then selling. Forbes Erik has been doing his homework on the social media phenomenon. The Huffington Post This is a must-read for anyone trying to leverage the social graph rather than be squashed by Steve Kaufer, CEO, TripAdvisor You learn a lot about someone from how they treat their moms. is a trustworthy guy. Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 Qualman is to social media what Demming is to quality and Drucker to management. Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomicswhere consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.