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Cited by 36AI in Service InteractionsDigital Marketing and Social MediaMarketing and Advertising Strategies

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Unlocking Sales Potential: How AI Revolutionizes Marketing Strategies

Open access
Sharma, Kapil Kumar, Tomar, Manish, Tadimarri, Anish·2023·Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online)
DOI 10.60087/jklst.vol2.n2.p250
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Abstract

In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has emerged as a transformative force, revolutionizing traditional strategies and unlocking untapped sales potential for businesses. This paper explores the multifaceted impact of AI on marketing strategies, elucidating its role in enhancing customer engagement, optimizing targeting efforts, and enabling data-driven decision-making. Through the analysis of case studies and industry insights, it delineates the various applications of AI, including predictive analytics, personalized recommendations, and chatbots, in reshaping the marketing paradigm. Moreover, it examines the challenges and ethical considerations associated with AI adoption, underscoring the importance of transparency and responsible usage. By embracing AI-powered methodologies, businesses can effectively navigate the complexities of the modern market landscape, driving innovation, and maximizing sales growth.

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Metadata

Authors
Sharma, K. K., Tomar, M., & Tadimarri, A.
Affiliations
  • Cisco Systems (United States) (US)
  • Citigroup (US)
ORCID
Venue
Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online)
Publisher
Open Knowledge
Published
2023-07-12
Volume
2
Issue
2
Pages
231-250
ISSN
2959-6386 (ISSN-L)
DOI
10.60087/jklst.vol2.n2.p250
OpenAlex
W4392256252
Cited by
35
References
3
Citations by year
2026: 4 · 2025: 8 · 2024: 20 · 2023: 3
FWCI
3.10
Type
journal article
Language
en
Open access
Licence
Locations
Journal of Knowledge Learning and Science Technology (publishedVersion, cc-by)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
artificial intelligence in marketing, sales potential, customer engagement, predictive analytics, personalized recommendation, chatbots, customer targeting, data-driven decision making, AI ethics, transparency, responsible AI use

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