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Should Faculty Use Social Networks to Engage With Students?
Open accessAbstract
Purpose of the Study.: The purpose of this research is to inform faculty if/how to use social networks for educational purposes by examining the effect of a student’s “separateness-connectedness” self-schema ([@R38]) on a student’s acceptance of online social networking in general, and also on faculty presence in the student’s social network. Method/Design and Sample.: A survey was administered to 458 students at a medium-sized northwestern university. Results.: Results indicate that many students are tentative about using social networking for work and education. Less independent students, however, are more favorable towards its use for work and education, perhaps to seek assistance. They are also more negative towards professors’ social presence. Value to Marketing Educators.: These findings suggest professors must understand different preferences of students and tread lightly before implementing coursework and business projects on students’ social networking sites. Alternatives might include asking students their preferences, implementing only minor goals, holding office hours online, or using only dedicated sites for education.
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“The gaps in this research are that previous models have focused either on perceptual factors and interactive factors [3] but not focused in communication factors to developing model [24].”
From Integrated Three Theories to Develop a Model of Factors Affecting Students' Academic Performance in Higher Education (2019) · cites this paper as [24]
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Alalwan, N., Al-Rahmi, W. M., Alfarraj, O., Alzahrani, A., Yahaya, N., & Al-Rahmi, A. M. (2019) · IEEE Access · doi:10.1109/access.2019.2928142 · Cited by 141
Metadata
- Authors
- Nemetz, P., Aiken, K. D., Cooney, V., & Pascal, V.
- Affiliations
- Eastern Washington University (US)
- Venue
- Journal for Advancement of Marketing Education
- Publisher
- Marketing Management Association
- Published
- 2012-01-01
- Volume
- 20
- Issue
- 1
- ISSN
- 1537-5137 (ISSN-L)
- 2326-3296
- OpenAlex
- W2184187405
- Cited by
- 15
- References
- 0
- Citations by year
- 2026: 1 · 2022: 1 · 2021: 1 · 2020: 3 · 2019: 2 · 2018: 1 · 2017: 1 · 2016: 1 · 2015: 1 · 2014: 3
- FWCI
- 3.47
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Journal for Advancement of Marketing Education (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Topics
- Social Sciences › Education › Educational Technology in Learning
- Social Sciences › Education › Online and Blended Learning
- Social Sciences › Education › Management and Marketing Education
- Keywords
- social networking sites, faculty-student engagement, student self-concept, online social presence, marketing education
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