The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post- Purchase Regret: An Investigation on Retail Stores*

“According to Rook (1987), impulse purchasing occurs when the consumer experiences a sudden, often powerful and persistent urge to buy something immediately.”

“Beatty and Ferrell (1998) and Bong's (2010) studies into the shopping pleasure revealed that one with greater shopping pleasure tends to walk in the store for longer periods, thus having stronger impulses to make impulse purchases unlike one that does not take pleasure in shopping, who would tend…”

“However, with a historical point of view, regret has been studied in various realms such as medicine, organizational behaviour, law, and marketing (Zeelenberg and Pieters, 2007).”

“Stern (1962) stated that impulse purchasing is influenced by economic, cultural, as well as personality, time, and place-related factors.”

“Tsiros and Mittal (2000) define regret as one's realization that the choice one considered suitable and made under pressure was actually mistaken.”

“Reagle (2015, 2), for example, defined Fear of Missing Out as worry of envy of missed experiences. According to Herman (2011), FoMo is a fearful attitude towards the possibility of failing to exhaust available opportunities and missing the expected joy associated with succeeding in doing so. Jones (2016) defined FoMo…”

“Hodkinson (2019) states that FoMo may influence purchasing behaviour especially when social participation, group consumption, and services and experiential consumption are concerned.”

“By taking these views into consideration, marketing experts may benefit from FoMo in order to increase consumers' motivation as well as purchasing intention (Abel et al. 2016).”

“Wood (1998) found age to be a significant factor in impulse purchasing, and reported that consumers aged between 18 and 39 tended to make more I. K. Çelik, O. Eru, R. Cop -”

“The use of the phenomenon of scarcity, found to increase attractiveness of a product, induces individuals' FoMo tendency (Gierl & Huettl, 2010).”

“Females' possibility of making impulse purchases is higher due to the fact that they visit stores more frequently (George & Yaoyuneyong, 2010).”

“…become an indispensable part of our lives as a result of developments in communication and information technologies, the Internet is now a means of communication that enables people to find any kind of information they want, to have fun, and to contact their friends (Balcı and Gülnar 2009: 6).”

“Hoşgör et al. (2017) investigated the prevalence of FoMo among university students.”

“Argan et al. (2018) put forward the concept of "fonsumer" by combining the concepts of FoMo and consumer, examined this novel concept in terms of theoretical grounds, and associated it with consumer behaviour.”

“This perception is augmented by individuals' experience with supply and demand economy, daily encounters, and popular press (Lynn 1991; Shen, 2013).”

“Examining the correlation between text advertisements in the form of SMS sent to consumers' mobile phones and impulse purchasing, Davis and Sajitos found increased purchasing behaviour thanks to mobile services (Burgess et al., 2014: 5).”

“The scarcity principle has theoretical support from the theory that states that "any commodity will be valued to the extent that it is unavailable" (Brock 1968, 246). In other words, when an object is scarce, individuals are conditioned to perceive it as more valuable. This perception is augmented by individuals' expe…”

“Akçi and Kılınç, 2016: 110).”

“Social media has come to be medium in which products and services supplied by businesses can be evaluated, appreciated, and bought by target consumers, and where businesses and consumers can communicate with each other (Sarıtaş et al., 2017: 96).”

“When customers regret something, they may spread negative e-WOM to make themselves feel better (Karapinar et al., 2019).”