Bijmolt, Tammo H.A.

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. A. (2016) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 1,073

New Empirical Generalizations on the Determinants of Price Elasticity

Bijmolt, T. H. A., Van Heerde, H. J., & Pieters, R. G. M. (2005) · Journal of Marketing Research

Consumer Market Behavior and PricingEconomics of Agriculture and Food Markets

Cited by 440

Generating global brand equity through corporate social responsibility to key stakeholders

Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P. (2012) · International Journal of Research in Marketing

Corporate Social Responsibility ReportingCorporate Identity and Reputation

Cited by 323

Drivers of Consumer Adoption of e-Commerce: a Meta-Analysis

Zerbini, C., Bijmolt, T. H. A., Maestripieri, S., & Luceri, B. (2022) · International Journal of Research in Marketing

Technology Adoption and User BehaviourConsumer Behavior and Marketing Influence

Cited by 68