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Cited by 323Corporate Social Responsibility ReportingCorporate Identity and ReputationConsumer Behavior in Brand Consumption and Identification

Generating global brand equity through corporate social responsibility to key stakeholders

Open access
Torres, Anna, Bijmolt, Tammo H.A., Tribó, Josep A., Verhoef, Peter·2012·International Journal of Research in Marketing
DOI 10.1016/j.ijresmar.2011.10.002
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Crossref · 10.1016/j.ijresmar.2011.10.002

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96 of 96 references verified0 citation errors · 0 not checkable

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  • A company's CSR engagement is regarded as an effective marketing strategy to establish a trustful relationship between a company and its consumers.

    “A company's CSR engagement is regarded as an effective marketing strategy to establish a trustful relationship between a company and its consumers [12].”

    From Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation (2015) · cites this paper as [12]

    The Introduction (page unavailable) says implementing a CSR policy may generate a trusting relationship with stakeholders, including customers. Section 2.2 (page unavailable) reports positive customer outcomes but says CSR’s effectiveness depends on its credibility. The claim presents CSR as an effective way to establish consumer trust without those qualifications. (LLM, conf=0.83)

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Cites

Flagged first, then by citations

1 of the 97 references couldn’t be matched to a known paper.

Research works printed but not linked: 6

  1. Connor, J. O. (2001). Global price fixing: Our customers are the enemy (studies in indus- trial organization) (1st Ed.). Berlin: Springer.
  2. Haigh, D., & Perrier, R. (1997). Valuation of trademarks and brand names. In R. Perrier (Ed.), Brand valuation (pp. 19-24). (3 rd Ed.). London: Premier Books.
  3. Maignan, I., & Ralston, D. A. (2002). CSR in Europe and the U.S.: Insights from busi- nesses' self-presentations. Journal of International Business Studies, 33(3), 497-514.
  4. Manakkalathil, J., & Rudolf, E. (1995). Corporate social responsibility in a globalizing market. S.A.M. Advanced Management Journal, 60(1), 29-32.
  5. McWilliams, A., & Siegel, D. (2000). Corporate social responsibility and financial perfor- mance: Correlation or misspecification? Strategic Management Journal, 21, 603-609.
  6. Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2000). Driving customer equity. NY: Free Press.

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Authors
Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P.
Affiliations
  • Universitat Pompeu Fabra (ES)
  • University of Groningen (NL)
  • Universidad Carlos III de Madrid (ES)
Corresponding author
Torres, Anna
ORCID
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2012-03
Volume
29
Issue
1
Pages
13-24
ISSN
0167-8116 (ISSN-L)
DOI
10.1016/j.ijresmar.2011.10.002
OpenAlex
W2166450385
Cited by
323
References
97
Citations by year
2026: 12 · 2025: 24 · 2024: 15 · 2023: 20 · 2022: 18 · 2021: 28 · 2020: 37 · 2019: 31 · 2018: 26 · 2017: 26 · 2016: 22 · 2015: 31 · 2014: 19 · 2013: 8 · 2012: 4
FWCI
59.04
Type
journal article
Language
en
Open access
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (acceptedVersion, other-oa)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Repositori digital de la UPF (Universitat Pompeu Fabra) (submittedVersion, cc-by-nc-nd)
  • SSRN Electronic Journal (submittedVersion)
  • e-Archivo (Carlos III University of Madrid) (submittedVersion, other-oa)
  • e-Archivo (Carlos III University of Madrid) (submittedVersion, cc-by-nc-nd)
  • University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
  • RECERCAT (Consorci de Serveis Universitaris de Catalunya) (submittedVersion, other-oa)
  • University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
Funders
Ministerio de Ciencia y Tecnología
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
corporate social responsibility, stakeholder relations, customer satisfaction, shareholder relations, employee relations, supplier relationships, global brands, brand value

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