Churchill, Gilbert A.
2 papers on CoChat
Most cited papers
- Verified
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research
Psychometric Methodologies and TestingMarketing and Advertising Strategies
Cited by 16,549
- Verified
An Investigation into the Determinants of Customer Satisfaction
Churchill, G. A., & Surprenant, C. (1982) · Journal of Marketing Research
Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence
Cited by 2,914
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