Schmitt, Bernd

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 4,415

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Kim, S. Y., Schmitt, B. H., & Thalmann, N. M. (2019) · Marketing Letters

AI in Service InteractionsSocial Robot Interaction and HRI

Cited by 498

Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China

Aaker, J., & Schmitt, B. (2001) · Journal of Cross-Cultural Psychology

Cultural Differences and ValuesConsumer Behavior in Brand Consumption and Identification

Cited by 202

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2024) · Psychology & Marketing

Survey Methodology and NonresponseAI in Service Interactions

Cited by 149

From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research

Schmitt, B. (2019) · Journal of Consumer Research

Digital Innovation in IndustriesDigital Media and Philosophy

Cited by 128

Consumption Ideology

Schmitt, B., Brakus, J. J., & Biraglia, A. (2022) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer behavior in food and health

Cited by 119