Tambyah, Siok Kuan
National University of Singapore
2 papers on CoChatORCID 0000-0001-7403-8560
Most cited papers
- Verified
Trying to Be Cosmopolitan
Thompson, C. J., & Tambyah, S. K. (1999) · Journal of Consumer Research
Consumer Behavior in Brand Consumption and IdentificationInternational Student and Expatriate Challenges
Cited by 559
- Verified
The Role of Metaperception on the Effectiveness of Referral Reward Programs
Wirtz, J., Orsingher, C., Chew, P., & Tambyah, S. K. (2013) · Journal of Service Research
Digital Marketing and Social MediaCustomer Service Quality and Loyalty
Cited by 119
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