Giesler, Markus

Consumers and artificial intelligence: An experiential perspective

Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021) · Journal of Marketing

AI in Service InteractionsEthics and Social Impacts of AI

Cited by 1,547

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity

Giesler, M., & Veresiu, E. (2014) · Journal of Consumer Research

Consumer behavior in food and healthFoucault, Power, and Ethics

Cited by 613

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict

Luedicke, M. K., Thompson, C. J., & Giesler, M. (2010) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer behavior in food and health

Cited by 361

Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject

Veresiu, E., & Giesler, M. (2018) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationMigration, Refugees, and Integration

Cited by 120