Aral, Sinan

The spread of true and false news online

Vosoughi, S., Roy, D., & Aral, S. (2018) · Science

Misinformation and Its ImpactsComplex Network Analysis Techniques

Cited by 8,847

Computational social science

Lazer, D., Pentland, A., Adamic, L., Aral, S., Barabási, A.-L., Brewer, D., Christakis, N., Contractor, N., Fowler, J., Gutmann, M., et al. (2009) · Science

Computational and Text Analysis MethodsMulti-Agent Systems and Negotiation

Cited by 3,365

Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks

Aral, S., Muchnik, L., & Sundararajan, A. (2009) · Proceedings of the National Academy of Sciences

Complex Network Analysis TechniquesOpinion Dynamics and Social Influence

Cited by 1,207

Identifying influential and susceptible members of social networks

Aral, S., & Walker, D. (2012) · Science

Complex Network Analysis TechniquesOpinion Dynamics and Social Influence

Cited by 1,047

Social Influence Bias: A Randomized Experiment

Muchnik, L., Aral, S., & Taylor, S. J. (2013) · Science

Opinion Dynamics and Social InfluenceDecision-Making and Behavioral Economics

Cited by 892

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, S., & Walker, D. (2011) · Management Science

Digital Marketing and Social MediaComplex Network Analysis Techniques

Cited by 786

Computational social science: Obstacles and opportunities

Lazer, D. M. J., Pentland, A., Watts, D. J., Aral, S., Athey, S., Contractor, N., Freelon, D., Gonzalez-Bailon, S., King, G., Margetts, H., et al. (2020) · Science

Scientific Computing and Data ManagementComputational and Text Analysis Methods

Cited by 453

Three-Way Complementarities: Performance Pay, Human Resource Analytics, and Information Technology

Aral, S., Brynjolfsson, E., & Wu, L. (2012) · Management Science

AI and HR TechnologiesEmployer Branding and e-HRM

Cited by 365

Exercise contagion in a global social network

Aral, S., & Nicolaides, C. (2017) · Nature Communications

Complex Network Analysis TechniquesPhysical Activity and Health

Cited by 329

Information, Technology, and Information Worker Productivity

Aral, S., Brynjolfsson, E., & Van Alstyne, M. (2012) · Information Systems Research

Personal Information Management and User BehaviorKnowledge Management and Sharing

Cited by 256

A causal test of the strength of weak ties

Rajkumar, K., Saint-Jacques, G., Bojinov, I., Brynjolfsson, E., & Aral, S. (2022) · Science

Social Capital and NetworksComplex Network Analysis Techniques

Cited by 216

Protecting elections from social media manipulation

Aral, S., & Eckles, D. (2019) · Science

Misinformation and Its ImpactsSocial Media and Politics

Cited by 209

Information technology, Repeated Contracts, and the Number of Suppliers

Aral, S., Bakos, Y., & Brynjolfsson, E. (2018) · Management Science

Outsourcing and Supply Chain ManagementSupply Chain and Inventory Management

Cited by 65

The Rise of AI Search: Implications for Information Markets and Human Judgement at Scale

Aral, S., Li, H., & Zuo, R. (2026) · arXiv

Information Retrieval and Search BehaviorMisinformation and Its Impacts

Cited by 15

What’s in a Username? Identity Cue Effects in Social Media

Taylor, S. J., Muchnik, L., & Aral, S. (2014) · SSRN Electronic Journal

Social Media and PoliticsMisinformation and Its Impacts

Cited by 10

The Augmentation Trap: AI Productivity and the Cost of Cognitive Offloading

Caosun, M., & Aral, S. (2026) · arXiv

Labor market dynamics and wage inequalityImpact of AI and Big Data on Business and Society

Cited by 1