Zimmerman, Rick S.

Appealing to fear: A meta-analysis of fear appeal effectiveness and theories

Tannenbaum, M. B., Hepler, J., Zimmerman, R. S., Saul, L., Jacobs, S., Wilson, K., & Albarracín, D. (2015) · Psychological Bulletin

Behavioral Health and InterventionsRisk Perception and Management

Cited by 1,315

Health Behavior Theory and cumulative knowledge regarding health behaviors: are we moving in the right direction?

Noar, S. M., & Zimmerman, R. S. (2005) · Health Education Research

Behavioral Health and InterventionsMedia Influence and Health

Cited by 793

Sensation seeking, impulsive decision-making, and risky sex: implications for risk-taking and design of interventions

Donohew, L., Zimmerman, R., Cupp, P. S., Novak, S., Colon, S., & Abell, R. (2000) · Personality and Individual Differences

Adolescent Sexual and Reproductive HealthSubstance Abuse Treatment and Outcomes

Cited by 481

Prefrontal cortex and drug abuse vulnerability: Translation to prevention and treatment interventions

Perry, J. L., Joseph, J. E., Jiang, Y., Zimmerman, R. S., Kelly, T. H., Darna, M., Huettl, P., Dwoskin, L. P., & Bardo, M. T. (2011) · Brain Research Reviews

Neural and Behavioral Psychology StudiesNeurotransmitter Receptor Influence on Behavior

Cited by 180