Eggert, Andreas

Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships

Ulaga, W., & Eggert, A. (2006) · European Journal of Marketing

Customer Service Quality and LoyaltyQuality and Supply Management

Cited by 762

The customer value proposition: evolution, development, and application in marketing

Payne, A., Frow, P., & Eggert, A. (2017) · Journal of the Academy of Marketing Science

Marketing and Advertising StrategiesService and Product Innovation

Cited by 440

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013) · Journal of Marketing

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 171

Toward a comprehensive framework of value proposition development: From strategy to implementation

Payne, A., Frow, P., Steinhoff, L., & Eggert, A. (2020) · Industrial Marketing Management

Business Strategies and InnovationMarketing and Advertising Strategies

Cited by 90