The customer value proposition: evolution, development, and application in marketing
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Payne et al. (2017) used resource-based theory to develop a conceptual model of the antecedents and outcomes of customer value propositions.
“For example, Payne et al. (2017) used resource-based theory to develop a conceptual model of the antecedents and outcomes of customer value propositions.”
From Designing conceptual articles: four approaches (2020) · cites this paper as Payne et al. (2017)
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Flagged first, then by citations
Cited by
Sorted by citations
Designing conceptual articles: four approaches
Jaakkola, E. (2020) · AMS Review · doi:10.1007/s13162-020-00161-0 · Cited by 2,258 · see citing works
“For example, Payne et al. (2017) used resource-based theory to develop a conceptual model of the antecedents and outcomes of customer value propositions.”
MethodToward a comprehensive framework of value proposition development: From strategy to implementation
Payne, A., Frow, P., Steinhoff, L., & Eggert, A. (2020) · Industrial Marketing Management · doi:10.1016/j.indmarman.2020.02.015 · Cited by 90 · see citing works
Self-citation
- Authors
- Payne, A., Frow, P., & Eggert, A.
- Affiliations
- UNSW Sydney (AU)
- The University of Sydney (AU)
- Paderborn University (DE)
- Corresponding author
- Frow, Pennie
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2017-03-18
- Volume
- 45
- Issue
- 4
- Pages
- 467-489
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2595551100
- Cited by
- 440
- References
- 122
- Citations by year
- 2026: 43 · 2025: 50 · 2024: 57 · 2023: 70 · 2022: 63 · 2021: 62 · 2020: 40 · 2019: 31 · 2018: 19 · 2017: 5
- FWCI
- 46.99
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- value proposition, customer value, value communication, conceptual model, antecedents and consequences, moderators, marketing theory
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